The Tide goes out

 
      The internet is considered a constant distraction from the "real world" — the solid, fleshy, non-virtual realm of tangible existence.
     And I suppose that's mainly true.
     But online can also birddog you toward aspects of living existence that you might otherwise miss.
     Consider the bottle of Dreft, above.
     I was writing Monday morning, wanted to take a break, and thought I'd do some laundry, something I haven't done since my surgery. I filled a laundry basket, dragged it downstairs with my good arm, stuffed the clothing into the washing machine. But when I went to pour in some Tide, there just wasn't quite enough for a full load.
      I looked around the little laundry room for fresh bottle, went into the basement where my wife stores her supplies. Nothing, which is odd for her. She normally stocks up at Costco. But she's been real busy attending to my needs, so no criticism implied or overt.
     Looking down, I noticed the bottle of Dreft above, on the floor next to the dryer. Left over from when Grandkid #1 was staying with us. I figured, sure it's for babies, but it'll wash grown-up clothes, too, in a pinch. Right? I was about to add it to the Tide already poured when I looked closely at the label, wanting to confirm it was detergent and not, oh, lye or bleach or something else unsuitable in a detergent-like bottle. 
     Nothing. Which struck me as odd. So I took my phone and plugged in "What is Dreft?" and was informed that, yes, it is detergent, for baby clothes.
      But curiosity lingered. Why nothing on the label? I asked the Internet again, and was told that brand awareness is so strong they don't want to waste space stating the obvious. So that yes, the word "detergent" is there. But in very tiny type. I looked again, scanning every square inch of the label, and finally found it.  

    Can you? Probably not in the photo above. It's right above the numeral "64."  Then I looked at the Tide bottle. At first glance, it didn't seem to be there either. But careful study found it, in two languages, just left of the "CAUTION." 
     Odd, right? I began looking at packages for other kinds of products. Oreo gives up the game by boldly declaring "MILK'S FAVORITE COOKIE." Band-Aid practically is a noun itself, but maintains its trademark status by adding "Brand Adhesive Bandages" in small, but locatable letters. 
     Odd with detergents. Maybe the word doesn't test well.