|It's in the middle, to the immediate left of the square dark brown building.|
The Tribune Tower is a gothic horror show of a building, a retro throwback that bucked every trend in 20th century architecture when it was designed in the mid-1920s. While the Bauhaus was conjuring up streamlined structures in Germany, the Midwestern burgermeisters in Chicago held a widely ballyhooed architecture contest for the new headquarters of their self-proclaimed World’s Greatest Newspaper. Batting aside progressive blueprints from the likes of Walter Gropius and Adolf Loos, they chose a New York firm’s vision of what is in essence a 36-story medieval cathedral skyscraper, complete with flying buttresses, gargoyles and fleurs de lis. All it lacks is a crypt and a nave.
Despite being all wrong, it was the perfect choice. The Tribune Tower somehow seemed to fit the newspaper within—mighty, unsubtle, backward-looking, with chunks of ancient buildings seized around the world by the newspaper’s far-flung foreign correspondents brought home as prisoners, in tribute to American exceptionalism.
Walk into Tribune Tower, and along with the bromides to freedom and the supremacy of the press was an enormous map of North America, as if the rest of the world didn’t matter, which it largely didn’t. With WGN—“World’s Greatest Newspaper” don’t you forget—adding first radio, then television to the mix, the Tribune Tower was meant to exude permanence, power, authority, control, with a bomb shelter in the basement, just in case.
As the building fit the fat, Republican avatar of the status quo for decades, so its sale, announced Tuesday, to a Los Angeles developer for $240 million, also seems apt for the current journalistic moment: Gut shot by the Internet a decade ago, tumbling for years in free fall and retreat, finally hitting the hard bottom with a splat, shaking itself back to life like a cartoon character, and crawling off to some obscure place a lot less public than the corner of Michigan and Wacker Drive, if not to die, then to morph into whatever decimated, enervated, shadow of its former self that daily journalism is well on the way to becoming. The amazing thing is it lasted this long.
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