Sunday, May 5, 2019
Maybe he's thinking, "Oh my GOD, what IS this?!"
Yes, I wrote the below, re-read it and thought, "Man, this is the most trivial shit EVER." I could feel the ghost of Andy Rooney, laying his big, dyspeptic paw on my shoulder. "The torch is passed to a new generation..."
So be forewarned. You no doubt have more important things to do, to read, to think about. Go to it, and power to you.
For the rest of us, however.... at least it isn't long.
You'd think people designing cereal boxes would step back and examine their work, from a distance, to see how it looks on a shelf. which obviously didn't happen when the current iteration of the Cinnamon Toast Crunch box left the drawing board. Glance at the little anthropomorphic square of cereal gazing down into the bowl, right under the "ch" in "Crunch."
Fiercely frowning, right? Maybe pulling back in revulsion. It's almost as if he's looking, not into a bowl, but a pit, an open grave with the bodies of his fellow squares, face down, after having been shot perhaps..
Now look closer. There is a little smile, a black crescent, high up, right under the downcast eyes. What I took for a frown is just a pronounced vein of cinnamon.
And who knows? Maybe it's intentional. A bit of cognitive dissonance thrown in to cause shoppers like me to pause, look a second time. That's no doubt giving them too much credit. If intentional wrongness in marketing isn't actually subtle science, it should be. Tuck a single tiny ant in the bowl of cereal and see what happens to sales.
Not that it helped here. I've never tasted the stuff, have no intention to—tastes like a bunch of cinnamon wheat crunchy cereal, right? Who wants a bowl of cinnamon? At best you want a dash, a sprinkle on your vanilla yogurt. No wonder the little guy is frowning.