By now you’ve heard
of CBS’s new hit reality show, The Briefcase.
The
one that dangles $100,000 in front of struggling families and gives them the dilemma
of keeping the money to salve the grinding gears of their own difficult lives,
or give some, or all, of the money away to another family also in dire
straights.
Last
week's debut episode (it airs Wednesday at 7 p.m. on Channel 2) cops out by
introducing a second family, also in need, also given $100,000, and the
families, after argument, tears and a bit of stress vomiting, end up giving the
100 grand to each other for the requisite happy ending, a reminder that these
so-called “reality” shows are carefully stage-managed, and reflect actual reality
in the same way that “The Blair Witch Project” is a real documentary.
The
program, set to run for a trial six episodes, met a wail of universally
negative reviews, standard with the arrival of almost any reality TV
show. As always, critics think “a new low” has been reached. “The Briefcase
plumbs new depths,” writes Leonard Pitts Jr. in the Miami Herald. “The
Briefcase,” adds Todd VanDerWerff,
on Vox, “scrapes the bottom of the barrel so thoroughly that it breaks
through the barrel then starts scraping the bottom of the one beneath.”
First,
this isn’t a new low, but the same old low. After watching the opening
installation of The Briefcase, I called up a clip of Queen for a Day, the
black-and-white era TV show, where housewives shared their tales of woe in
return for some kind of relief. At the end of the episode I watched, the
audience chooses among four women. First, Mrs. Jewel Ellis, in fake pearls.
“Mrs. Ellis and her husband have had some bad luck, and she would like to make
some money for them. She would like a washing machine to take in washing,”
explains host Jack Bailey, who then reminds us that Mrs. Carol Williams wants
“educational aids” for her brain damaged son; Mrs. Clarice Singer has a
paralyzed brother and wants a medical bed “for he must spend his life on his
stomach” and Mrs. Beverly Dolan, hands clasped, has five children under the age
of 3 and want their chilly Oregon home properly heated.
Queen
for a Day makes The Briefcase seem like Masterpiece Theatre, and while VanDer-Werff does mention
it, he then seems to forget the 100 similar shows in between the two as he
castigates this new cultural excrescence.
“The
Briefcase literally forces the American lower class to compete with itself for
table scraps bestowed on it by wealthy people who work in television.”
Which
makes TV different than retailing...how? How is banking, with its 0.35 percent
per year “High Yield Money Market Funds” any different? There’s an irony in the
media lashing out at network TV for manifesting a phenomenon that’s all around
us.
Which
brings us to the second uncomfortable truth: Were The Briefcase not dramatizing
the troubles facing these families grasping onto the bottom rung before
insolvency and poverty, who would? The choice isn’t The Briefcase or some
thoughtful examination of the hollowing out of America’s middle class. The
choice is The Briefcase or The Bachelor. Pulling the heartstrings regarding the
impoverished is a cheap trick, but it works in The Briefcase just as it worked
for Dickens. Reality TV is garbage, but it’s also popular, because gazing upon
the unfortunate is an entertainment that people savor, and one that goes back
to the Story of Job. Queen for a Day milked ratings out of the pitiable
downtrodden on radio and TV for nearly 20 years. Odd that some critics seem to think CBS invented it with The Briefcase.