GQ sells its birthright for a mess of ice cream

     How magazines stay in business nowadays is a mystery. Some manage it by sheer excellence. I subscribe to three: The New Yorker, The Economist, and Consumer Reports. 
     The rest must resort to other stratagems....
     I was in the barber shop on Schermer Road a week ago Saturday, waiting for Leo to finish up with a customer. I turned my attention to a pile of magazines—are there enough barber shops and doctor's waiting rooms to keep the profession afloat?— and fished the July Gentleman's Quarterly out of the pile on a low table. Not my usual fare, but I figured, why not? See what the hip metrosexuals are up to. Nothing really registered until I got to this advertisement for Klondike ice cream bars.

     It seemed very familiar, even though I was sure I'd never seen the ad before. Nor have I ever eaten a Klondike bar, to my memory. Nor would I want to, even after seeing this ad. Especially not after seeing this ad. I paused, and began flipping backward through the magazine, until I came to this:

     
     The same stack of Klondike bars—the photo from the ad, under the serious sounding heading, "@GQREPORTS," which suggested information dug up by the hardworking hipsters on the GQ staff. I squinted hard and saw the word "promotions." Ah, paid content. 
    Here is how they described the wonders of the aforementioned Klondike bars:
    

  
     Is that not the lamest block of copy you've ever read in your life? It's one thing to sell out and pretend that the average reading of GQ is having trouble deciding what kind of frozen comestible to ask his mom to pick up at Jewel. But "a little spice to their lives" doesn't even mesh with the idea of ice cream. Nobody wants spicy ice cream. It's repulsive.
     I don't want to make too much of this.  The actual, non-paid, produced-by-journalists-of- some-sort editorial content of GQ was never exactly hard-hitting reportage: more how to wax your pubes and an interview with whatever passing 20ish celebrity was enjoying his spasm of fame at the moment. The cover story of the July issue, "The Most Stylish Men Alive" is not only banal, but uses the cliched, tired, unfortunate "Blah Blah Blabbity Blah Alive!" structure pioneered by People magazine that leads one to suspect, grotesquely, that a future GQ might turn its attention to nattily-dressed corpses.
     So hardly better than a stack of Klondike bars.        And if you pressed a gun to my temple and demanded I declare the name of an endeavor that Ryan Gosling was involved with, I'd be a dead man. Movies, based on his looks.
     But still. All a magazine, all any publication has, is its credibility, its voice. And while that voice will be stilled if it goes out of business, it can also be so strangled by commercial considerations that it loses all meaning.
    Yes, there's a lot of that going around lately. Sponsored content is not the Kiss of Death. The Tribune has its Blue Sky Innovation and, from what I've seen of it, manages to pull the somersault off. The Sun-Times has a fat wad of USA Today living inside it, which I comfort myself by observing, "It's better than nothing." The key is to have stories that are actually interesting, in themselves, despite being sponsored or appropriated from elsewhere.  It can be done.
     I haven't tried it yet, but I've considered nodding at my advertiser. Like a diver bouncing at the end of a high dive, summoning his courage, trying not to look down. This blog is just ending its third season being sponsored by Eli's Cheesecake, a financial arrangement that gives me a sense of validation, plus spending money. And though I am vastly grateful to Marc Schulman for buying ads on my blog, and though I have Eli's cheesecake right now in my freezer, there by demand of my oldest boy, who loves the stuff, I have yet to figure out how to create some editorial content here without seeming like a complete sell-out and a fraud, or even if I should make the attempt. I mean, what about those readers who don't notice that nice new Valentine ad in the upper right hand corner, who are wondering, "If only there was some rich and satisfying desert substance I could send to the significant person in my life at Valentine's Day to show just how much I care?"
     Not that Eli's has ever requested it. But I do want to encourage them to return next year. And it seems almost a creative challenge, to put my head in the lion's mouth and pull it out. Why not write about cheesecake? I write about every other flippin' thing, every goddamn day. Cheesecake can be interesting too. 
     Is avoiding that topic courage or cowardice? The Tribune seems able to manage it., and they're a respected mainstream publication. Plugging "GQ sells out to Klondike bars" into Google reveals no outrage on the Internet, which can build up a mob of criticism over a 6-year-old's drawing for his mother. Maybe this is how we do it nowadays. Maybe caring at all about this kind of thing is an antique concern, like worrying about accuracy on Facebook. Thoughts? 

Preparing for President Trump

     President Trump. President Donald Trump. "... and in international news, President Trump arrived in Berlin today for the start of the NATO summit ...." The Donald J. Trump Presidential Library and Museum.
    Sorry. Just practicing. Newspapers are nothing if not cheerleaders for the status quo. We howl, for a while, then we fall in line. This was driven home to me a couple Decembers ago when I was in Boulder as Colorado welcomed legal marijuana. The Sunday Denver Post suddenly read like High Times, with recipes for pot brownies in the lifestyle pages, tips for raising your own weed, and such a general sense of ballyhoo you had to smile.
     If you can't beat 'em, join 'em.
     I've observed a lot of presidential elections — 14, by my count, from the day in 1968 when I pressed my parents to take me to the Hubert Humphrey headquarters in Berea, Ohio, and scoot me in to receive a "Humphrey/ Muskie" button, which I still have, to the current free-for-all contest of extra odd characters, like a brawl in the Mos Eisley cantina in "Star Wars."
     One thing I noticed, long ago, is there is a presidentification process, as various wannabes stride toward the White House, where the media starts slapping layers of varnish on the deeply flawed individuals who want to be president, just in case we have to keep looking at them.

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The Droste Effect

     I am an impulsive shopper.
     For instance, when I saw these boxes of cocoa from Droste, the venerable Dutch chocolate company, I didn't not wonder if we needed cocoa, or check to see that other cocoas cost a third as much. I bought one, at the usurious price of $10.49 because ... well, any guesses? ... yes, of course, because the box looks so cool, with its 19th century nurse wielding her tray of the hot cocoa you need for whatever ails you.  Plus that rich red background. Isn't that the best red you've ever seen? 

     To be honest, I didn't intend to open and use the cocoa at all; I knew that just seeing it on the shelf, among the teas and spices and such in our kitchen, would give me an added boost. The fact that there was something inside the box was just a lagniappe, an added bonus. 
      My wife, who scans the newspaper for sales, creates shopping lists and goes from store to store, stalking bargains like a lepidopterist netting rare butterflies,, eventually quizzed me about the luxurious cocoa that showed up in our kitchen cabinet. Though to her credit, she did so gently, with genuine puzzlement and none of the cold outrage I'm sure was simmering in her gut. She probably assumed I had lost my mind, and was both trying to be kind, and a little frightened.
     "Cocoa is all the same," she said, calmly and evenly, resisting the urge to add, "You crazy person you." 
     I had to admit there was more to it than a pretty box. When my father was a young man, he went to sea, and his ship stopped at the Netherlands, where he rode a motorbike—shooting a movie using his wind-up Bolex camera—and developed a taste for Droste, which he brought home with him. 
     So trying to add a little cachet to our white bread and Cheez Whiz suburban Ohio upbringing, he made a habit of purchasing Droste products, wherever in God's name you got such things in Ohio in the 1960s and 1970s. The black market, I suppose. We ate creamy Droste milk chocolate bars and tapped Droste orange-flavored chocolate oranges on the table to watch them shatter into sections and popped bittersweet Droste pastilles in our eager yaps. Droste chocolate made Hershey's taste like plastic and Nestles' Crunch taste like gravel. 
     Though I doubt that was the deciding factor in my father's buying habits; to him, Droste's was high class, international, Euopean and a tribute to his seafaring years, and I guess I view it the exact same way, with the added bonus of nostalgic mixed in.
     The box looked different then, with a little Dutch boy and girl. An old-fashioned look that for some reason I was able to utterly ignore for decades in my adulthood; if I ever saw it, it never registered.
    The new box is a vast improvement, even though it isn't new at all; just a re-issue of a design from 100 years ago. 
    Before we let go of this subject, no doubt with a sigh of relief on your part ("Really, was there no news at all?!") I would draw your attention to the tray the nurse is holding. It is an example of what, believe it or not, is called "The Droste Effect," a picture that contains a smaller image, which holds an image that is smaller still, an infinite recursive dwindling, vanishing beyond the limits of reproduction.  
     Just so I don't seem a total spendthrift I did, to justify my purchase, whip up a batch of homemade pudding, using this recipe off the Internet. Edie was then horrified, not that I was wasting my pricy cocoa by putting it into food, but that I would use a recipe requiring heavy cream to  make such rich, fattening pudding and not the sensible low-cal puddings we who are watching our weight should eat if we must consume pudding at all. To show me how it was done, she made the proper, sensible pudding that, I couldn't bear to tell her, until now, tasted like congealed water. I ate it with husbandly duty.
     Sometimes a fellow has to sin boldly, within his narrow limits, and if I'm going to have a cocoa orgy and go off the rails, puddingwise, full strength, sinfully rich chocolate pudding made with cream and genuine imported Dutch Droste cocoa seems the way to go.  After all, as I'm always saying when called out on an extravagance, they sell the stuff, right there in Sunset Foods in Northbrook. It can't just be me.

Flint water reflects Illinois woes

     In enormous disasters, there is often one small detail — I almost called it a "grace note" — that clicks a huge, blurred tragedy into focus. That drives the horror home.
     The atomic bombing of Hiroshima, for instance. It's difficult, maybe impossible, to conceive of a nuclear firestorm that kills 100,000 people at a stroke.
     But the shadows of victims vaporized in the blast, ghostly outlines left on sidewalks and against walls. Those you can see. The faint shadows somehow they symbolize the entire unfathomable, humanity-annihilating power of the explosion.
     Perhaps you're not paying attention to the water crisis in Flint, Michigan. And I can't really blame you; Chicago is a city where children are gunned down in the street while they play, so it's hard to get too worked up over some folks in Michigan failing a blood test. Besides, we have all the good clean fresh Lake Michigan water we need.
     But there are aspects of the crisis that directly apply here. So a quick refresher.

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The future is here, maybe

     The future is always over the hill. That's what makes it the future. Tomorrow never comes. Change happens so slowly that its forward creep isn't detectable to the casual observer. Life rolls along pretty much the same way it always has.

 

      But occasionally, society takes a lurch, so abruptly that you can almost feel it move. You pause and think "Something just happened."
      I had such a moment Saturday.
      There was a bit of foreshadowing, an initial shock: the stark black two page advertisement in the New York Times by Mercedes Benz announcing that its 2017 sedan will be the first car licensed for self-driving.  I knew it was coming, fast, knew Google was testing it's little bean cars. But next year Mercedes will be selling them—not to me, God knows, but to somebody. The cars will drive themselves—just in Nevada, for now—I'd make some joke about taking a gamble, but self-driving cars make too much sense to not become the norm. Tens of thousands of deaths each year are caused by humans driving their cars erratically. 
    We all like to be captains of our destiny on the open road, "Born to Be Wild" and all, but to save 90 percent on our car insurance most of us will happily let a bundle of sensors and micro-chips drive while we sit back and stare at our phones and send text messages to our friends. (Heck, half the drivers seem to be doing that already, half the time. It's only sensible that the cars should pay attention to driving—somebody ought to.

   If that weren't enough to chew on, just this Saturday, running into Northbrook Court to

stop at the eyeglass store, I saw this: a pair of free Volta charging stations, with two Tesla Model S sedans cheek-by-jowl at the trough, slurping up electricity.
     I'm familiar with the Tesla — I've driven one. Quite a lot of giddy-up for a car running on batteries. Maybe not the vehicle I'd purchase if I had $85,000 burning a hole in my wallet. But a wide, low slung car with those way-cool door stainless steel handles that retract flush with the doors. I notice them everywhere. I used to say, "There's a Tesla," but now I don't bother. There are too many of them.

     The stations are newly installed by Volta, a San Francisco start-up that, according to a Fortune article in June, had installed 100 stations at shopping centers around the country and hoped, by now, to install 300 more.  They give the electricity away free and pay for themselves with advertising on their kiosks. There's another pair at Oakbrook Terrace.
      Someday, I imagine, most parking spaces, or at least many more, will have these, a little inducement to do your shopping at a bricks and mortar store. Amazon can do a lot of things, but it can't charge your car while you shop, at least not yet.

    We came out of Northbrook Court, oh, a half hour later, and one of the Teslas was gone, and there was an unusual silver sports car, a Fisker Karma.  I had never seen one before: Fisker was a short-lived Finnish hybrid, sort of the Bricklin of the second decade of the 21st century. They only made a few thousand of them before the company went belly up. A reminder that the future isn't always what it seems at the moment, and guesses about what's is to come are just that, guesses, reflecting more on the anxieties of any given moment than offering an actual roadmap of what's ahead.
     So yes, maybe self-driving cars and mall charging stations. Or maybe not.  I also paid $1.75 a gallon to fill up the day before, as oil companies pump out petrol and gas prices tumble. Which hurts the market for electric cars. So instead of being the future, electric cars could be an aberration, a blip, someday seen as amusing relics of once upon a time, back when we were still trying to stop climate change, before Donald Trump got elected and we all gave up, all decided 'Ah, what the hell, have a good time" while doom crept up on us.  I suppose they can make those Hummers self-driving too.  

Twenty years a columnist

Enhanced image courtesy of Philip Wizenick

       Twenty years ago today, on Jan. 23, 1996, the Sun-Times' new editor-in-chief, Nigel Wade, whom I had met once, maybe twice, phoned me at home on Pine Grove Avenue, where I was in the third month of a year's paternity leave. In my memory, I have a baby balanced on a cloth diaper on my shoulder, spewing down my back as I juggle the phone. But that is perhaps a faulty recollection.      Nigel asked if I'd like to write a column for the newspaper. I said yes, and got busy.      While I try to avoid attaching any particular significance to my column—I've known too many self-important journalists, puffing themselves up like frogs—20 years as a newspaper columnist in Chicago strikes me as significant. Almost a miracle, really, given how many ways there are to blow up, burn out, give up, go away, slide into the ditch and stay there. Each new day, each next sentence, is an invitation to hang yourself, the entire endeavor a kind of public Russian roulette, for 20 years, and here I am still spinning the cylinder and clicking away, somehow unscathed.       A milestone worth noting, and since nobody is leaping up to celebrate the event, I'll have to do it myself, which is fitting, because while I do value my helpful colleagues, being a columnist is mainly a DIY affair. That's my picture on top of the column, nobody else's.        Yes, there are better ways to spend one's life. I was named a columnist along with Leslie Baldacci, a kind of his-and-hers matched set. She gave up journalism in 1999 to become a teacher, and while you'd have to ask her, I'd bet money she never regretted it for a second. And if you ask me who made more of a difference in life, who was more important, I'd put my chips on Leslie, no question. She's still a teacher, teaching other teachers to teach, and I'd say that injects more real good into the world than spooling sarcastic about the crisis of the moment.      Then again, injecting good in the world was never my goal. I do not regret two decades spent doing this.  Not at all. It is a peculiar task, filling that space, and I like to think it is suited to my personality and I do it with skill.  Unlike Phil Kadner, who just retired after a long tenure at the Southtown Economist, I cannot point to a list of changes fomented and wrongs exposed. In fact, I can't think of one. But it has been, I believe, an interesting column to read, and that really is my only ambition.  That, and to have fun, which I do. I'm the rare writer who likes to write, who sits happily pounding away at the keyboard, laughing at my own stuff. I know that isn't the cliche of the tortured perfectionist,  and suspect that self-satisfaction is the mark of the hack. So be it. You gotta dance with who brung ya.      Do I sound grateful? I am. I'm glad I have colleagues whose work I respect and am inspired by, a few who have become friends and whose insight I value: Eric Zorn comes to mind, Rick Kogan, Rick Telander, Mark Konkol, Esther J. Cepeda.  I'm proud to be among a stable of talent at the Sun-Times. Mary Mitchell, Mark Brown, Fran Spielman, Richard Roeper, Chris Fusco, Tim Novak, Frank Main, Maureen O'Donnell, Scott Fornek.  When I started this, I wasn't a kid—I was 35—but knew a few giants of the business. Some were extraordinarily kind to me—Roger Ebert, Jeffrey Zaslow, Andrew Patner, Michael Cooke, Steve Neal—and some weren't kind to me at all. To this day, I go out of my way to make new reporters feel welcome, and I suppose I have Mike Royko to thank for that, because I remember how it stung to get the back of his hand, every single time. Not that it's difficult. I'm genuinely excited that the paper is once again hiring new talent, like Andy Grimm. I like reading stuff that's good, and know that success is not a pie, and somebody cutting himself a bigger slice doesn't diminish my share.      Having been through many editorial incarnations and permutations over the years, I'm happy to say that the professionals I work most closely with now work very well together as a team: copy editor Bill Ruminiski, assistant metro editor John O'Neill, Steve Warmbir (who is called the "Assistant Managing Editor for News" but in my mind is just the "City Editor," a far more august and apt title) and publisher Jim Kirk. I don't want to speak for them, but from my perspective, we respect each other and get the job done.      Five years ago, someone asked me what I learned, doing this:
     "Good column today," Neil Liptak, a reader in the far southwest suburban town of Elwood writes. "Made me want to ask you: What have you learned after writing your column all these years?"
     The prudent route would be to thank him and go on. "The first thing that came to mind was, 'People are crazy,'" I replied. "But that's extreme. Maybe Hemingway's, 'The world is a fine place and worth the fighting for.'"
     Still glib. And the question lingered. Nobody ever asked me that before, and I began to suspect it deserved a sincere answer.
     Where to begin? Thousands of columns . . . geez, what haven't I learned? There is a Chicagoland Puppetry Guild. The United States and China are almost exactly the same size, in area. The pleats in a kilt go in the back. Some survivors of the atomic bombing of Hiroshima fled to Nagasaki, where they also survived the second atomic bomb. The only elective office Jane Byrne ever held was mayor of Chicago. The Cook County medical examiner performs autopsies with a 10-inch kitchen knife. The 14th floor sky bridge on the Wrigley Building was built to skirt banking regulations. There is an S/M dungeon on Lake Street, two blocks from the Thompson Center.*
     I could go on and fill the column with trivia — the first cell phone call placed by a member of the general public was to Jack Brickhouse; the globed streetlights on Wacker Drive have the lovely name "boulevard electroliers" — but my sense is that the reader was aiming for something more, something akin to wisdom.
     I'm uncomfortable with the notion of dispensing wisdom. First because it means I consider myself to be wise, which is both untrue and an invitation to ridicule. ("I'll tell ya what ya learned, Steinfart, ya learned that a no-talent HACK can make a living spewing his psycho liberal bull..."), and second because wisdom tends to be both contradictory and situation specific. "A penny saved is a penny earned" is good advice, unless you're hiring a band to play at your wedding, when you should spend every cent you can scrape together or borrow, because otherwise you'll have a lousy band and what's the point of that? (Instead of wisdom, I'd rather dispense wedding advice: Skip the rental napkins. Jews, don't ceremonially step on a wrapped light bulb instead of a wine glass; light bulbs pop. Splurge the two dollars for a real glass).
     But general, one-size-fits-all wisdom?
     There must be something.
     How about "Doubt is good"?
     Doubt gets bad press, because it's seen as lack of self-confidence. But in the sense of questioning your assumptions, doubt is wonderful, the difference between being a thinking person and being a zealot. The world is full of zealots, glittery-eyed and certain. Better to be characteristically uncertain, skeptical and demanding proof.
     "Am I wrong here?" is always a good question to ask yourself. In the column, it isn't the things I'm unsure of that come back to haunt me — I check those. It's the parts that I am convinced are correct that can cause trouble.
     So, re-evaluate now and then. Do a spring cleaning of your biases as well as your garage.
     What else? Memory is faulty. People lie, all the time; they lie to others and to themselves. One example or two isn't proof of anything.
     Persistence is important. More people quit than fail. They want the big "I Tried Once" trophy and the idea of dropping their head down and working hard is repellent to them. I don't know if I got this from writing the column or from being half-Polish — I think of we Poles as grab-the-traces-and-drag-the-plow-through-the-hard-earth kind of people.
     Or at least we were; my branch of the family hasn't been there for almost 70 years. Which brings up another bit of wisdom: Times change, and you need to keep up with them.
     The beauty of a column is it forces you to stay current. I'll be on the cusp of opining what Tokyo is like then realize, whoops, I was last there in 1989. Keep on top of stuff. Don't be naive. Don't believe things credulously.
    Brevity is good. Nothing helps a 1,200 word column like cutting it to 800 words.
    Nostalgia is a lie. If someone suggests the past was better, make them name a year, then dredge up the forgotten horrors of that year.
     There is more world than we have time to grasp, and people too often wall themselves off and dismiss anything they're unfamiliar with out of fear — fear of the unknown being a major motivator in people who'll jump through hoops rather than admit they are wrong about anything, out of vanity, another universal. Everybody makes mistakes, but not everybody can admit it. Recognizing that you are capable of error is the path to wisdom.
     There's never enough space. Maybe that's what I've learned: Columns are short, life is short. Try your best to make it interesting.
                 —Originally published in the Sun-Times, July 22, 2011

* No longer true; they tore the building down this month.

Bruce Rauner accomplishes the impossible

     Let's be fair to the governor.
     Sure, anyone paying attention to Illinois is compelled to believe that Bruce Rauner has accomplished nothing in his first year in office except shred programs for children, the disabled and the poor.
     Not only did Rauner fail to make tangible progress, but he didn't even tread water properly. The normal operation of the state, such as passing an annual budget, failed to occur, sacrificed on the altar of the governor's hunger for term limits, union enfeeblement and other unrelated pet causes. He's like an office manager geting himself hired by promising to expand a business who then promptly fails to pay the electric bill, as a point of principle against the electric company monopoly, so they turn the lights off.  Now we're sitting in the dark, listening to him explain.
     The temptation is to conclude Illinois would do better with no governor at all, than this one who can't seem to manage basic human interactions. On Thursday, Rauner announced his support for Illinois Senate President John Cullerton's pension reform plan, only to have Cullerton immediately cringe away, shivering, from the governor's embrace. "It's not my plan," Cullerton said, explaining that Rauner had twisted his idea.
     But give credit where credit is due: Rauner has accomplished something real,  something that I would have thought impossible:
     He makes Rod Blagojevich look good.

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