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Beth McGrath I |
I was mindlessly scrolling through Twitter Christmas Day, manfully digesting mounds of homemade cookies so I could go eat more, and there was a video of a Walmart clerk in a pink neon vest talking over an intercom.
"Attention Walmart shoppers and associates," she begins. "My name is Beth from electronics. I've been working at Walmart for over five years and I can say that everyone here is overworked and underpaid. The attendance policy is bullshit. We are treated by customers and management poorly every day. Whenever we have a problem with it, we're told we are replaceable."
A classic take-this-job-and-shove-it moment. Posted Dec. 23, it had three million views two days later. Why not? Who hasn't dreamed of quitting a job in dramatic, public fashion? In the years when I was on the night shift at the paper, slumped over on my desk waiting to be sent out to cover the next apartment fire, nursing a raft of slights both real and imagined, I passed the time conjuring up a Scottish band. They would show up toward day's end, while there were still lots of people around. A drum major in a bearskin headpiece carrying a mace, a guy pounding on a bass drum, and a couple of bagpipers. They would arrive, start to play, all eyes upon them. I would leap onto a chair, make a quick speech of resignation, condemning my bosses and all involved, then lead them out, stepping high, to "Scotland the Brave." I'm not sure why a Scottish band and music — I suppose there's something very "fuck you" baked into the soul of Scotland.
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Beth McGrath II |
Those memories seemed the natural stopping point. But here is the odd thing — and on social media, if you haven't found an odd thing, you probably haven't looked hard enough. When I tried to find out more about the video, the backstory, as it were, I quickly discovered that the one caught on Twitter isn't the original. A video of the same speech, but being given by a white employee, Beth McGrath of LaFayette, Louisiana, was posted on YouTube over a year ago. Looking back, though the clerk in the recent Twitter video punctuated the "five years" by holding out five fingers, the camera soon cuts away to customer reaction and stayed there. You hardly see the faux Beth speaking. It smacks of falsity, in retrospect.
So either the false resignation was staged, to synch with the audio, or a benign video was made to match with the audio. I was wondering why, approached Jazzie654, the person (with 175,000 followers) who tweeted the second video, followed them and was followed back. "Hey, thanks for the follow," I wrote. "I'm a news columnist with the Chicago Sun-Times, and I thought I'd write a post on that Beth from Walmart video you tweeted. It seems that the audio was put over a video of a completely different person. Did you do that? Any insight into what happened? Thanks."
Which is a reminder that with the growth of deep fakes, even a video apparently showing something can't be taken at face value online anymore. The record of one person quitting can be re-staged to show an entirely different person pretending to quit. Does that matter? I bet it will, more and more.