I've owned two bikes in my entire life.
As a teen, I had a bright green Schwinn Typhoon, with two large baskets on the back for delivering the Berea News Sun. No idea what happened to it — my mother probably threw it away when I went to college.
And about 30 years ago, I bought a black Schwinn Cruiser, a transaction I recorded in my book "Complete & Utter Failure" in the chapter on the impossibility of perfection — I bought the bike, wheeled it out of the store, saw that someone had scratched the finish on the bike when affixing the screws holding on the "Schwinn Quality" plate, and took it back.
It's a lovely vehicle: pure lines. Fat whitewall tires. Perfect to ride to the supermarket. Which I do often. If I'm not picking up too much, it seems silly to fire up the car for the four blocks to Sunset Foods.
So I bike over the the post office Friday. Stop at the bookstore and Sunset Foods. I'm walking back to the bike and look at it afresh. Why? Maybe I think because I had just read about Schwinn in "Now, When I Was a Kid," a self-published memoir sent to me by its author, Dan McGuire. A nostalgic look at his Chicago childhood in the 1940s, with scatterings of business history.
"In 1895, on the near West Side of Chicago, Ignatz Schwinn and Adolph Arnold founded Arnold-Schwinn & Co," McGuire writes. "By the 1950s, one in every four U.S. bikes was built by Schwinn."
But trouble loomed, and in 1992 Schwinn declared bankruptcy. Or around the time I bought mine. I wondered if my Schwinn was made in America, or if by then Schwinns were manufactured overseas. It seemed to matter, as a point of pride. Maybe, the thought continued, there is some kind of serial number that would tell me. Maybe I could plug it into some Schwinn fan site online and find out.
I looked at the logical place for such a number, on the tubular body of the bike, and saw, in quite large letters: "MADE IN HUNGARY."
I never saw that notice before. Not in more than 30 years of riding the bike.
A reporter is supposed to be observant. Taking in his surroundings, noticing and evaluating. Yet this bit of information was right in front of me, between my legs, and I somehow never perceived it.
A reporter is supposed to be observant. Taking in his surroundings, noticing and evaluating. Yet this bit of information was right in front of me, between my legs, and I somehow never perceived it.
Maybe because it's not important. Who cares where your bike is made? Well I do, now. And Hungary is an interesting place for a bicycle to come from. Who has a Hungarian bicycle? It's not like we're inundated with Hungarian products. I wondered if it would be possible to find out how that happened.
Yes, thank you Mr. Internet.
"Talking Deals; Schwinn Is Building Bikes The U.S. Way in Hungary" is the headline on the March 22, 1990 article that Google found in a fraction of a second. The article describes a "bustling, high-ceilinged factory in Budapest" Nice.
"Talking Deals; Schwinn Is Building Bikes The U.S. Way in Hungary" is the headline on the March 22, 1990 article that Google found in a fraction of a second. The article describes a "bustling, high-ceilinged factory in Budapest" Nice.
Why there?
"In late 1988, Schwinn wanted to expand its presence on the Continent and was looking for a low-cost way to do that. At the same time, Csepel Bicycle, Hungary's largest bike manufacturer, with annual production of 200,000, was seeking a wealthy Western partner to help upgrade its operation."
A bike from Budapest. Somehow, that makes it even cooler.