"We don't care about women," a clerk at Marshall Field & Co. told her. "Just men."
That she had a good job — she became Chicago's first female news anchor after joining WMAQ Channel 5 in 1966 — and a fat bank account didn't matter. Her husband, globe-trotting lawyer and failed mayoral candidate Richard E. Friedman, mattered. Bonwit Teller closed her account rather than issue it in her new name.
That was common. A single woman applying for a credit card, or loan, would find herself quizzed about her marital plans. A married woman would be asked how many children she had and whether she planned to have more.
But change was afoot. Lueloff Friedman explained what would normally be a private frustration in front of a Washington hearing of the National Commission on Consumer Finance in 1972.
"The implication is that a woman has suddenly become a second-class citizen or an irresponsible child who can't be trusted to pay her own bills — just because she got married," she testified. "It's not only unfair and demeaning, but ridiculous and unreasonable that a woman should have to forfeit her economic identity because she changed her name."
She noted that American Express began sending her account's bills to her husband and, when he didn't pay them because she already had, suspended his card, causing him to be locked out of a hotel room.
Congress acted, passing the Equal Credit Opportunity Act. President Gerald Ford signed it into law exactly 50 years ago Monday, on Oct. 28, 1974.
Everything old is new again. With a divisive presidential election close at hand, pivoting on the role of women in American society — can one be elected president? Should women be trusted to make their own reproductive choices? — it's a timely moment that recalls the struggles that got us here, and the progress that could be undone.
Everything old is new again. With a divisive presidential election close at hand, pivoting on the role of women in American society — can one be elected president? Should women be trusted to make their own reproductive choices? — it's a timely moment that recalls the struggles that got us here, and the progress that could be undone.
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