Aaaaaaaahhhhhhhhhhhhh!
A scream is hard to convey on paper. A little more guttural, a little more Linus-with-his-head-tipped-back, mouth an enormous "O":
Arrrrgggggggggggghhhhh!
Better.
AT&T U-verse "In my day" commercials. You've seen 'em. I've seen 'em and I don't watch television, except for Bulls games. Everybody's seen 'em. They're everywhere. The same set-up. Older kids, early teens, adopting a fake sage tone, watching younger kids enjoying the key U-verse feature, apparently: the ability to move your television from one room to another. Commiserating how they couldn't do that when they were small. (To watch an AT&T U-verse commercial, click here.)
'Cause that's a big regret in a kid's life: not being able to move the family's gigantic television around.
Now I'm asking you—yes, you, personally—if you have U-verse, have you ever dragged your HDTV outside? Who the hell does that? And most TVs are what, 50-inches across. Enormous plasma flat screens. Half the time they're bolted expensively to the wall. They're as portable as stoves.
And really, why should they be moved outside? Why would anyone want to do that? For a kids party? Really? These commercials always show little kids hopping in front of the conveniently moved U-verse-bundled TVs at a birthday party. Have any of the chuckleheads who conceived these commercials ever hosted a party for kids? Chaos. Disorder. Destruction. Mob madness. When my boys were of the age to have big birthday parties, we hid away beforehand any heavy objects that one sugar-crazed child might use to bludgeon another. Barely helped. Once, the boys pelted each other with boots.
The last thing I'd do is drag my TV outside so some child could knock it over, probably onto another child, killing him. Not that moving the TV was anything I ever contemplated. Because where's the television, typically? Biggest, most kid-friendly room in the house, right? Finished basement. Rec room. Living room. It's already where you want the kids to be sequestered.
Besides, giant televisions cost, what, a couple hundred bucks nowadays? Families already have them in every room large enough to hold one and in a few that aren't. No moving around necessary.
There's pathology lurking here. Huge corporations have a grim track record of failure when it comes to mistaking what they would like to sell to the public with what people actually want or can be made to think they want. The prime example of this of course is the Picturephone which ... AT&T has been trying to foist on an indifferent public for 50 years. Because really, what do you want less than for whatever person is calling you to also be able to see you? AT&T is still at it. Here's a thought: try hawking your stuff on a selling point that means something to somebody. Say U-verse is ... oh I don't know ... cheaper. Cheaper is always good. And it would be cheaper, too, if you didn't waste a fortune on those "In my day" commercials.
Or am I wrong? Have you wheeled the TV out to the deck? I am open to the possibility that there might actually be actual people who actually do this. Are there? Hello?
Photo above: At the Art Institute of Chicago; atop blog: viewing the Art Institute's Thorne Rooms.
Photo above: At the Art Institute of Chicago; atop blog: viewing the Art Institute's Thorne Rooms.