Monday, November 30, 2015

Celestial Seasonings evicts Sleepytime bear




     "He's drunk!" my wife exclaimed, as we paused in the grocery's tea aisle to gaze in horror at the damage Celestial Seasonings has done to the packages of its popular herbal teas. "The bear's passed out, slumped against the jar of honey he's been guzzling."
      Brand extension has hit Celestial Seasonings.  The once-gently cluttered, brightly colored boxes are now awash in white space. On the shelf was one last familiar green box of "Sleepytime" tea, which I've been gulping after dinner for decades, and I pulled it over for comparison. There, the bear sat in his green chair, safe indoors, dozing before a crackling fire. A cat dozed too, a curved blue radio played, no doubt soft music.
    All gone. The bear is sleeping outside, a hobo bear.  He has been evicted, kicked out into the street, his chair and table too, set out on the curb, under the moon and stars.
    You can compare for yourself:
     I see why they did it. The new boxes are less cluttered, the word "Sleepytime" and the bear bigger, shorn of extraneous imagery. It is now "Classic Sleepytime" to differentiate from all the other brand extensions,  vanilla (bleh) and peach (double bleh) and honey (for those too busy to dip a spoon in actual honey and put it in the damn tea ourselves). 
    Celestial Seasonings must have known people would be dubious, because  "Fresh New Look" is flagged in red on the upper left of the box to tip you off that you aren't hallucinating, and aren't buying little paper baglets of chemicals, but the same blend of chamomile and spearmint, lemongrass and tilia flowers, blackberry leaves and orange blossoms that made up the herbal tea (but no actual tea, as my family learned when we toured the Celestial Seasonings plant in Boulder, for the simple reason there isn't any tea in it). 
    Except if you buy "Sleepytime Extra," which contains Valerian root, a folk sedative. A glimpse online shows all sorts of even more rococo Sleepytime permutations: Sleepytime Echniacea Complete Care and Sleepytime Decaf Berry Pomegranate and Sleepytime Sinus Soother. I suppose Sleepytime Bourbon is next. That's the idea behind brand extension: try to use a name you love to leverage you into buying something you don't want, plus a ploy to block out more shelf space at supermarkets.
      Sighing, we stocked up on a few of the old boxes. I floated the idea of keeping them, and just refilling from the new, blanker boxes.
     "That seems like work," my wife said, dubiously.
      Or tins, I persisted. I seem to remember Sleepytime tins. I could root around online....
      Or maybe, I realized grimly, it is time to look for a new evening tea.  To be honest, the spell is broken. I buy cans of expensive loose Twinings Earl Grey tea and not some cheaper Earl Grey because I'm confident that the stuff is what I've always been drinking, and if they dubbed it EG Classic and made the box neon blue, to not be confused with EG Proustian Lime and EG Morning Blast or whatever, I would be off put. Tea is a comfort beverage—you don't amp yourself up on tea and then hit the town—and a comfort beverage should be comforting.
     Maybe that's just me. Maybe I'm not a typical consumer. I have a certain loyalty -- Heinz ketchup not Hunts, Ritz crackers, not whatever pale rip-off imitation the store is trying to fob off on you.  It's fine to shake it up, sell Ritz's in odd holiday shapes. As long as the old standby is still readily available.
    Brand extensions must work on others, because companies push them enough. One aisle over from the revolution in tealand, I looked for Wheat Chex. When I was growing up, Chex came in three varieties: Wheat, Corn and Rice, the wheat in smaller boxes, because it is denser, more concentrated than Rice or Corn. But eventually I stopped buying the latter two because they just aren't as good. I almost never eat breakfast cereal: it's really fattening and leaves you hungry. And a generous bowl of Wheat Chex and skim milk tops out at about 500 calories, more than a jumbo donut. But still...sometimes you've just gotta have it.
    As I gazed over the profusion of Chexes (that sounds wrong; "Chex" must be both singular and plural, like "fish") I realized, to my horror, that they had chocolate and vanilla, cinnamon and clusters, even something called "Honey Nut." Everything but Wheat.
     Maybe that's what goes in the empty space on the lower shelf.
      Yes, I realize the carnival of indignity that is aging,  that the world is not skewed in your direction anymore and the stuff you care about is revealed as irrelevant idiocy. To marketers, we 55 and older might as well be dead, except for a nether world of adult undergarments and denture creams and such. Companies have to evolve to stay in business.  Someday there will be Celestial Seasonings Sleepytime Pot Brew and 30 other sub-varieties and I'll point out that it used to be just one, plain old Sleepytime tea, to my grandchildren who will shrug. "Whatever gramps," they'll say, not even looking up from their electronic devices, taking all their nutrition in the form of a thick beige liquid sucked from a catheter tube. 
      These changes are a double minor shock: first you feel bad that they happened, then you feel even worse for feeling bad they happened, for being that small and nostalgic a person. And for me, I guess, a triple shock, because I also feel bad that I bothered to tell you about it. To be frank, I'm sorry I brought it up.


     Editor's note: Six months after this post, Celestial Seasonings announced it was returning to the old box. While I would never be so brash as to suggest those two events are somehow connected, cause and effect, I like to think I was part of the chorus of complaint that prompted the company to reverse its folly. 

Sunday, November 29, 2015

No classes Monday


     Erring on the side of caution usually has good connotations. 
     Buying some extra insurance.
     Tucking a flashlight in the glove compartment.
     But college campuses, which magnify and concentrate our social flaws, have made caution a sickness, with their trigger alerts and manifestos of victimhood. They seem to think their job is to prepare the real world for students, and not the other way around. 
    So the FBI notices an online threat directed at the University of Chicago, informs the school, and in response the entire place shuts down Monday as a result. Classes canceled, students urged to stay indoors and, oh I don't know, cower. 
     Have we lost our minds? 
     Does the FBI have any idea how easy it is to post those online threats? How closing the school is the kind of wild overreaction that inspires mopes to do this kind of thing in the first place, and responding in such an extreme way only invites more threats?  We don't pay ransoms to terrorists holding American hostages overseas, even at the cost of their lives, because we know that doing so only makes the situation worse. Yet one of the world's great intellectual institutions grinds to a halt tomorrow because somebody typed something mean? 
   Maybe there's more here than meets the eye. Maybe the FBI has some intelligence about a real danger, as opposed to some random threat. If so, they didn't mention that. 
    So much for safe spaces. For a cynical society, we can be shockingly naive.  The New York Times Magazine ran a story Sunday about "swatting," the practice of online pranksters sending SWAT teams crashing in on the unsuspecting. It's jaw-droppingly easy, and an indictment of our reactive, militarized police force that some disturbed teenager in Vancouver could dispatch armies of cops across the country at his whim. It's so easy to do, you can barely blame the juvenile, and law enforcement was slow to respond -- to him, not when sending in the heavy artillery—until he had done it dozens of times. 
     We live in a dangerous time, but then we always have, one way or another. The question always is, what do we do about it? Do we give in to fear? Or do we resist? Do we go about our business despite the risks? The adults need to show more discretion. We need cooler heads that will understand that crouching in fear doesn't solve anything.  If a person actually intended to shoot up the campus Monday, they wouldn't warn the students away. When does that ever happen? Such threats are the empty acts of brainlessness or unbalance. Which also explains the University of Chicago's reaction. 

The goddamn birds singing


     The New York Times served up a front page story Saturday  "Foul-Mouthed And Proud of It On the '16 Trail," about how the herd of Republican presidential candidates are swearing far more than has ever been previously heard in public from those who would occupy the White House.
    The words that shocked us when Nixon muttered them on transcripts of the White House tapes more than 40 years ago are now being blithely tossed out to crowds that cheer instead of gasp.
     Not that the Times said that. Or quoted any of the actual words being used by these candidates. Not directly. Campaigning may have changed, but journalism has not, alas, not enough, and being what is still called "a family newspaper" by the few who refer to newspapers at all, the Times did not reproduce the words and phrases it was writing about, falling back on a variety of stale euphemisms and twee winks. Thus Rand Paul calling any trade-off between liberty and security "bullshit" was rendered strangely as "'bull' before adding a syllable" and Mario Rubio called something "'political B.S. without the abbreviation."   The article vaguely referred to "four-letter words," "dirty words," "provocative remarks" and my favorite, "saltiness." 
     Let me guess. When you read "bullshit" in the paragraph above, your hands did not fly to your cheeks as you uttered a tiny, "Oh my!" People who get worked up over obscenity, I have found, tend to be residents of small towns, blinking at the larger world as if they've never seen it before. A lot of stuff upsets them.
     Odd to cater to isolated small-town naifs as your target audience. Only a few weeks ago, the Times felt justified including a chunky virtual reality viewing device with the Sunday paper. Given that expensive and probably fruitless effort, you'd think that expanding their permitted vocabularies to include a few common words most adults hear and utter every day, in conversation and on-line, would be a no-brainer. 
     But like network television, newspapers linger in the fading past, allowing themselves to be held prisoner by a tiny coterie of complainers.
    The Times speculates as to why so many curse words are being heard. Aping Donald Trump for starters — though no obscene word could touch the obscenity of the thoughts being expressed, which are also parroted widely. Or perhaps "a play for machismo ... a signal of vitality, rawness, a willingness to break through the din."
     I think that last reason was why I named this blog "Every goddamn day" — to stick out from the clutter while expressing a sense of who I am and what it is this thing is supposed to do. 
    When the blog was in its early days I got the occasional complaint. Now the only difficulty is self-generated, in conversation, through an excess of politeness. I sometimes find myself blushing to actually utter it -- I was talking Saturday with a bright young member of a Baptist church, preparing an apartment in West Rogers Park for some Burmese refugees arriving later in the week. We were talking about the national mood regarding refugees, and I suggested she read a certain column I had written on the topic, and since the Sun-Times web site is so, ah, problematic, I said she could look it up on my personal blog, "Every ... er... every gah..." and then gently explained the whole genesis of the name. She smiled and seemed to understand—the young are not as easily rattled as we older folks sometimes suspect.
      To be honest, as much as I value the right to use more risque words, where appropriate, I would feel a bit threatened if they fell into wide use and general acceptability, because that would rob them of their surprise and power. When every candidate for comptroller is promising to wipe away the bullshit, when every toddler is shrieking "fuh you, Billy!" as they wrestle over a sippy cup, then David Mamet plays will lose a little of their oomph, and my darts will be blunted.

      The great William Safire, once the Times' resident wordsmith, now sunk in obscurity, includes an entry on  "God damn" in his 1980 "On Language." After slyly bragging that Frank Sinatra insulted him, quoting the singer telling the UPI, "William Safire is a goddamn liar," Safire mourns the merging of the two words into one and, idiosyncratically, decries the final "n" on "damn," which he'd like to remove for two nonsensical reasons: "it's not pronounced anyway" and because, since nothing is being damned, it's more a "whoop of admiration or exasperation." 
    Yet he titles the entry, "God damn," a head-scratching example of a writer failing to adopt the practice even as he urges it upon others.
     Obviously no one listened to Safire, who was laboring under the illusion that star journalists often succumb to: that they're actually directing the river we're all being carried along in.
    The UPI, Safire mentions, urged "goddamn ... should not be used at all unless there is a compelling reason."
     I consider catching attention, projecting edginess, and shooing away the overly pious, all compelling reasons. I hope the Republican presidential candidates are not signaling a general approval of what the Times would call "potty talk," and that their electoral defeat will reverse the trend they started, assuming they've started a trend, and don't exist in some separate cultural hell reserves for candidates.  The politicians can have "bullshit"—it suits them—but I hope they'll leave "goddamn," with its mix of wonder and grumpiness, to me.
    "Lord, thank you," Thomas Lux once ended a poem, gloriously, "for the goddamn birds singing!" Exactly. 

Saturday, November 28, 2015

Big moose


     I can't honestly say I miss the Saturday Fun Activity—for any newcomers, a perennial contest where I try to stump readers with a photo of an enigmatic location, inevitably fail and then have to send somebody a prize. But when I saw this enormous painting my first thought was: Wow, that would be a fun Fun Activity.
  Except of course for the Internet, where plugging "Big Chicago moose blowing bubble painting" into Google leads you, immediately, to discover that this is Moose Bubblegum Bubble, a work from the "We Are Animals" series by Chicago photo-illustrator Jacob Watts. The image won an artistic competition last year, and is on display on a wall at Columbia College, 33 E. Congress. 
    At which point I was going to shrug and do something else. But then I realized that the gigantic moose is in itself interesting, if you haven't seen it before, which I hadn't. No contest necessary.  It is an example of the rare piece of public art that I actually like, which sets Jacob Watts apart from such artists as Jean Dubuffet and Alexander Calder. The thing has whimsy, and there just isn't enough whimsy to go around, particularly not of late. Self-importance we've got up the ying-yang, and the aforementioned Dubuffet and Calder have cornered the market on twee lumpish pointlessness. But surprise, charm, and I suppose a certain placidity? That deserves note. The moose is not an especially placid animal compared to, say, a cow. Perhaps that's a result of the big pink bubble. Anyway, if you haven't seen it before, now you have.  



Friday, November 27, 2015

We fail ourselves every day


    

     The state of Illinois is cracked. Our government is broken and no one can fix it. Our leaders bicker and squabble and waste day after day after day. We can't approve a budget, never mind balance one. The figures are astronomical: Illinois has a public worker pension obligation of $111 billion dollars.
     That's equal to the gross national product of Morocco. 
     The politicians are rigid, unyielding. Gov. Bruce Rauner and House Speaker Michael Madigan are twin bookends: grim, rigid, lipless men, holding firm while the state slides further and further to hell. Rahm Emanuel seems increasingly irrelevant, like the form of a man far away in the distance, silhouetted against the horizon. But you can't blame them because they've had so much help, from all the politicians in the past.  They signed a check we couldn't cash, then skedaddled.  And we let them.
      The problem is so complex, so enormous, spanning decades, billions of dollars, thousands of employees. Often the mind just wants to reject it. There's no point in keeping track because nothing happens anyway. It just somehow keeps getting worse and worse. The more they try to fill the hole, the deeper it becomes. It's a puzzle, a conundrum; who can make sense of it?
    And then suddenly the whole problem presents itself in front of you in a clear and unmistakeable fashion.
     I was waiting for my wife to get off work at the Attorney General's office one Friday late last month, standing in front of the Thompson Center, Helmut Jahn's elephantine salmon and baby blue monstrosity, which the state is in the process of selling off because, as I mentioned, we're broke. 
     And as I stood waiting — she takes her work very seriously, and would no sooner leave before 5 p.m. than she would steal reams of copy paper — I glanced down, at the tableau below. The stone slabs in front of the building had cracked, no doubt from shoddy construction and years of neglect, and someone had slapped a strip of silver duct tape over a crack.
     You can see how well that worked.
     I had noticed duct tape used in the building before—in the governor's office, embarrassingly. Visitors to the governor of Illinois find themselves in a waiting room where the threadbare, 40 year old carpet is ripped and patched with duct tape.
     That's bad, but this repair out front on the public sidewalk was worse, because at least the duct tape on the thin carpets worked. Some state employee — or perhaps one of the contract employees we hired to do what we can no longer do — saw the crack and thought, "Better slap some duct tape on that one." A half-assed half measure that didn't half work. An oozing bandage poorly applied over our gaping civic wound.
     Isn't that the story of the state of Illinois? How can we be afraid of terrorists striking us when we so effectively strike at ourselves? Our creaky government entities collapsing around us, our public roads crumbling, our bridges coming down on our heads. Where was the pride of the guy in a blue coveralls kneeling down and yanking off a strip of duct tape, perhaps nipping it with his teeth before he tore off a strip, pressing it down upon the stone? Where is the pride of we who pass it? Illinois is a laughingstock, the sick man of the United States, on the bottom of the pile. How could we allow it? How can we? We plan meticulously to face disasters that may never come, while our own self-created disaster gets worse and worse, swelling before our eyes in broad daylight. We keep not doing what we have to do, fighting over who gets a bigger slice of a pie that's crumbling away into nothing. Our leaders fail us, but then that's apt, because we fail ourselves, eyes wide open, every hour of every day.  
    

Thursday, November 26, 2015

Give thanks not to be afraid

 
Photo by Sebastian Farmborough


     Happy Thanksgiving, but since I covered the holiday three different ways last year, I hope you'll forgive me if today we offer different, though still nutritious fare, for those who might have had their fill of turkey, stuffing, and the whole gluttonous carnival. 
     It's probably bush league of me, but I sometimes look to see who is following me on Twitter. Tuesday I noticed the addition of an English photographer, Sebastian Farmborough, and asked him if I could reproduce the above photo here, and he graciously agreed.
    The picture made me think of a column that ran five years ago in the Sun-Times, a reminder that pre-Paris, we were still trying to sort through our conflicted emotions about the emergence of Islam, and the idea of accepting people who look and think differently than ourselves. I believe it's even more relevant now than it was then, unfortunately. 
    And if you just HAVE to read something about Thanksgiving, well, here, and here and here.  Been there, done that.



     Fear is the emotion underlying everything. A primary instinct we share with animals -- I pad outside to retrieve the morning newspapers and catch a bunny unaware. He freezes, tracking me anxiously, then rockets away, his little heart hammering. I pick up the papers, smiling, because of course I mean him no harm. For a bunny, there is no downside to automatically fleeing humans -- much unnecessary leaping, perhaps. It is a survival mechanism, but so is my not being afraid of what doesn't pose a threat, the skill that allowed humans to slowly develop beyond isolated tribes, to work together and build this complex world of wonder we now enjoy. There are no wonders of the rabbit world besides underground burrows. But that's it.
       

                                                                    - - -

     My wife and I attended the 6th annual fund-raising dinner earlier this month for the Chicago chapter of the Council on American-Islamic Relations, a group dedicated to thwarting the baseless fear that so rattled my rabbit friend. "I'm going to wear the long dress I wear to Hassidic weddings," my wife said beforehand, without irony. I said that sounded like a good idea.
     Some 1,500 guests attended the CAIR dinner, at the Drury Lane in Oak Brook. An older gentleman named Feteh Riyal -- a muezzin -- gave the call to prayer, eyes closed, hands pressed flat against the sides of his face, emitting long, plaintive tones I had never heard before. They were haunting, beautiful. The keynote speaker was Professor Tariq Ramadan, who had been banned from the United States for six years under George W. Bush's security state.
     I brought along a tape recorder "in case he said anything incendiary." But the speech centered on the moral duties of a Muslim to be an active part of the community and do good works. That didn't seem like news.
     To me, the most noteworthy moment came before the doors were opened. A hundred people were waiting -- men in suits, women in headscarves. Two couples walked up -- college boys in dark suits and their dates, a pair of gals packed into tiny black dresses. The girls looked almost naked among the colorful veils and modest leggings, and seemed to be constantly trying to tug their dresses over themselves.
     "I knew Islam was a big tent," I whispered to my wife. "But I didn't think it was that big a tent."
     Turns out the college couples were in the wrong place, here for a Sigma Chi dance in the ballroom next door. It's funny how the power of a majority works, because the Sigma Chi couples were suddenly the ones out of place, swimming against the cultural mainstream, and for the first time I grasped the perspective of women who dress in the modest Islamic manner and maintain that it is themselves who are the liberated ones.
     But that was subtle and not something I felt obligated to pass along to you. The next day, I began reading my e-mail, as I always do. But now the usual garbage seemed different, worse.

                                                                   - - -

     The e-mail was headed "Muslim Belief" and began, "This is a true story and the author, Rick Mathes, is a well-known leader in prison ministry."
     It describes how Mathes attended a training session at a state prison. A Muslim cleric outlines his beliefs, and Mathes challenges him. Isn't it true that "most Imams and clerics of Islam have declared a Holy war against the infidels of the world"?
     The imam admits it is.
     "Let me make sure I have this straight," Mathes continues. "All followers of Allah have been commanded to kill everyone who is not of your faith so they can have a place in heaven. Is that correct?"
     "He sheepishly replied, 'Yes.' "
     The story stank of fabrication, and a check of the debunking sign Snopes.com shows it's pure falsity -- the only true part is that Mathes wrote it.
     It's a lie. No such exchange took place. Yet the story has been circulating widely on the Internet for seven years.

                                                                - - -

    Tariq Ramadan spoke for 45 minutes and said, basically, that being a good Muslim means living in harmony with your neighbors and in doing good.
     "Spread peace," he said. "You are a people of peace. People of peace are going to face rejection and war, but this is not our objective. Our objective is peace. Any Muslim who tells you that you cannot love your neighbor, you have to say, 'You need to have a better understanding of Islam.' We are people who are spreading around a dignified way of life. . . . You are at home in this country. This is your home. The American people are your people. And anyone in a mosque who speaks of Americans as 'them' and not 'us' is the starting point of a problem."

                                                               - - -


     Why do Westerners succumb to anti-Muslim fear? It's a natural reflex -- certainly what terrorists expect when they claim their acts are in the name of Islam. They want to drive a wedge between the cultures, lest a harmonious blending undercut their extremism and deprive them of the enemy they crave. It's a partnership, the terrorists and the fear-mongers, working in harmony and tacit agreement.
     Actually, fear isn't the underlying instinct. Ignorance is. Fear is often ignorance in action. Rabbits are not smart animals, and so quick reflexes pass for philosophy. We humans are supposed to be brighter than that. I only wish you could have gone to the CAIR dinner with me and seen -- no offense -- the parade of unremarkable American normality that I saw; pleasant, concerned, decent people sharing a meal, albeit with a few more veils and skullcaps than are considered usual here at the moment. It will become much more common, and if that frightens you, you are being startled for no reason.

     —Originally published in the Sun-Times, April 19, 2010


    The photo atop the blog, "An Emerging Mystery," was taken by Sebastian Farmborough, an English photographer living in Dubai, who is chronicling the surprise and beauty of the Muslim world. You can learn more about him and his work here. 

Wednesday, November 25, 2015

Thanksgiving incident at Trader Joe's




     My younger son came home from college Tuesday night, so Wednesday morning we go to Trader Joe's, to stock up on all the good stuff he likes, Cookie Butter and almond milk and protein bars  and what have you. As we're leaving, and being rung up by the cashier, the guy asks, "Lots of people for Thanksgiving?" and I say, "No, not really, 16," to which he replies, "Do you want to make it 17?" and looks at me meaningfully, a proposition which throws me, a little, at first, but I recover, and say, "Why, do you want to come?" Fairly naturally, as if I invite the clerk at Trader Joe's to my family holiday events all the time. And he takes a step back, and kind of waves it off, like it's a joke, perhaps saying words to that effect, I can't recall, only it's an odd joke, and I look at him, and he looks at me, neither of us saying anything, then I glance over at the line behind me, which suddenly seems considerable, and shifts, in a way I interpret as impatience.  So I grab my bag of groceries and flee, wishing him a Happy Thanksgiving over my shoulder, but also feeling like I am turning my back on him somehow.  Because how happy could it be if he has nowhere to go?
     In the parking lot I pause, and ask my son if perhaps the clerk really needs a place for Thanksgiving and perhaps we should just go back in and invite him over to our place, formally and sincerely, and which my boy rejects as just weird. "I'm a nice guy," I say, by way of explanation, or perhaps defensively, just to reassure myself, having just snubbed this poor fellow, which is not very nice at all, but even as I say it, I imagine telling my wife, "Hey honey, guess what? The cashier at Trader Joe's will be joining us for Thanksgiving—strange I know, but, hey, it seemed the thing to do and I hope you'll welcome him," and picture the cashier, still in his name tag, mingling with the family, awkwardly explaining himself, all the relatives who are tossing me confused inquiring looks, and that thought prompted me to the car though even as I drive away I am thinking that this is a lapse on my part, that I should have insisted the cashier come over for Thanksgiving, there would be plenty of food and he would be welcome and really isn't that what the holiday's all about?