'You have to like it better than being loved'

       When talking to young people about writing, I try to get them to think about their audience. To whom is their primary responsibility? To themselves? Their readers? The publication they're writing for? The subjects they're writing about? 
    How do they balance these often competing interests? 
    I maintain that the order is 1) readers; 2) yourself; 3) publication and, 4) subject.  If you put yourself first, riffing on whatever your private fascination happens to be with little regard for its effect on those reading, that's a recipe for boredom. 
    If you put the publication first you're a hack (I believe good writing IS putting your publication first, though your boss might not realize it at the moment). 
    And if you write for your subject, you're a whore, pleasing one person while the rest can go hang.
     Thus you have to expect to take heat from one of the parties lower down the pecking order, particularly subjects, who chronically feel ill-used, no matter how delicately treated. 
     When I wrote a piece about an opera soprano last week, I thought I had hit a sweet spot where all involved would be pleased. I hadn't. The Lyric complained, quite forcefully, and I had to remind them that I didn't write it for them. I am writing for readers who, truth be told, care little for the opera, less for Wagner, and have to be led to the subject via something they do care about, like fitness.  There was no deceit—I explained to the singer exactly what I had in mind. But she obviously didn't quite believe me until she saw it in print, which was a shame. 
     That happens a lot. 
     Regular reader Tom Evans mentioned the column below as an instance where those written about felt ill-used, though he wasn't sure why. I'm reprinting it so you can try to find what the problem is. I have a hunch. This group finds Sherlock Holmes and his world a font of fascination, while my column views them with a certain awe for feeling that way. I didn't share their passion, and that offended them. I didn't do it to slight them, but because a) I'm not a particular Holmes fan and b) I was writing for readers who, mostly, were not in thrall with Arthur Conan Doyle. 
    That's the price you pay for being written about and for writing. As Marge Piercy's great poem about the writing profession, "For the young who want to," ends: "You have to like it better than being loved."

     First, the toasts.
     We all rise, holding our glasses high, and Dr. Franklin Saksena rhymes: 

            She used to sing at La Scala
            And met the king at a gala
            She threatened to send their picture to the king's future wife
            Which was bound to cause a lot of strife
            During the pantomime ball,
            Sherlock Holmes found the pictures in the wall
            But Irene Adler outwitted them all
            What gall.

     He finishes—after a few more stanzas—with "To Irene Adler!"
     At which the dozen men assembled in a pine-paneled party room at Mirabell, a North Side German restaurant, hoist their glasses to the villainess and exclaim "Hear hear!" Then more toasts.
     Welcome to the March meeting of Hugo's Companions, a group devoted to that great detective Sherlock Holmes and his faithful sidekick, Dr. Watson. There are about 280 such groups nationwide, 25 or so in Illinois. 

      "What we have here is one of the most vibrant Sherlockian communities in the country," said Donald J. Terras, past president of Hugo's. "No other city I know of in the world has as many Sherlockian groups as we do here in Chicago."
     The Sherlockians regard the Canon—their reverent term for the 56 short stories and four novels about Holmes and Watson written by Sir Arthur Conan Doyle—with deep affection.
     "We're all pretty much enamored with that time period—a simpler, less complicated time," explained Bill Sawisch, current president of Hugo's Companions. "Holmes and Watson represent what was good in the world at the time. 'It is always 1895' is something people say quite a bit in these groups."
     They are called "scion" groups since they descend from the original Sherlockian club, the Baker Street Irregulars, founded in 1934 in New York City by journalist Christopher Morley. The oldest Chicago group, The Hounds of the Baskerville (sic)— the "(sic)" is part of the name—was begun in 1943 by Chicago Tribune book columnist Vincent Starrett. Hugo's Companions formed in 1949. There are more.
     Why so many? Why don't Conan Doyle fans all form together into one society with a band of chapters speckling Chicago?
     "That's a very good question," said Sawisch, who is also president of the STUD Sherlockian Society ("STUD" being short for "A Study in Scarlet") and, rather than answering, launches into a protracted digression, an occupational hazard when talking to Sherlockians: "Everything started with the Hounds, Hugo's being the next group, then the Criterion Bar Association. That group started because of Hugo's Companions, with the wives meeting..."
     The participation of women, while settled in modern society, is still an issue here where, remember, "It is always 1895."
     "In some ways it's still controversial," said Margaret Smedegaard, who along with three other wives of Sherlockians founded the Criterion Bar in 1972. "The Baker Street Irregulars started admitting women about 10 years ago, and that helped. There is a recognition that women are just as capable in the Sherlockian world."
     Just as capable . . . of drinking beer?
     "As intellectual, as knowledgeable," she said. "Many of them have written articles."
     After dinner, announcements and a quiz, during which members show an alarming command of the minutia of the story "The Six Napoleons," Tom Evans rises for the evening's entertainment, a talk on "The Real Dr. Watson."
     "There will be no need to take notes in order to pass the test," jokes Evans, reassuring us he will hand out copies of his speech afterward, which he does.
     "I was going to begin by saying the several influences bearing on preparation of these remarks amounted to a 'synergy of serendipity,' but my Webster's unabridged dictionary tells me that isn't quite right, so I will call it instead a 'confluence of coincidences'..." begins Evans, explaining that his talk came out of a request that he toast "this most familiar inhabitant of our Sherlockian world."
     They do recognize the fictional aspect of the tales, if grudgingly.
     "Whether Inspector John H. Watson M.D. is or is not real can be a matter of conjecture," says Evans, whose talk addresses three questions: "Just who was he, what was he really like and, for those eccentrics among you who might hold to the bizarre notion that both Holmes and Watson were fictional characters, what real person might have inspired his creation."
     Twenty-nine minutes later, his talk concludes.
     Young people, for reasons mysterious, are not racing to join Sherlockian groups, and the membership ages.
     "We've lost a number of great people over the years," says Evans. "I don't know how much of a future any of us have."
     The evenings concludes, as tradition dictates, with a reading of a poem by Vincent Starrett called "221B" the Baker Street address where Holmes and Watson live in the stories and, to some, live to this day:
     "Here dwell together still two men of note/Who never lived and so can never die," Sawisch begins. "How very near they seem yet how remote/That age before the world went all awry."

     The poem, thick with yellow fog and splashing hansom cabs, concludes:
     "Here, though the world explode, these two survive,
     And it is always 1895."
                      —Originally published in the Sun-Times, March 20, 2011

Lee Harvey Oswald wanted butter on the table

     I'm not sure I ever get to the real point in this column, which came to me only today. What I was trying to say is that there is more interesting stuff in the Kennedy assassination story than the standard "Who done it?" question that can never be answered. Stuff that most people don't know and won't learn from this new data dump. That comes across, at best, as a subtext in the column itself, so I thought I should say it directly first thing.

     Many hieroglyphics have never been read. At least not since whatever tomb or ruin where they were discovered was unearthed. The papyrus or pot shard is collected, put into a drawer at an academic institution to await someone to come along and read it. Fifty or 100 years might go by.
     Just as well. When scholarly eyes finally fall upon ancient writings, they find not a beautiful poem or key piece of history but a sales receipt, another inventory of wheat or a recipe for beer. Most of life is ordinary, even under the pharaohs.
     That truth echoes to the current day. Ordinariness abounds though we refuse to accept it.
     The last batch of classified Kennedy assassination material — thousands of pages — is expected to be released Thursday.
     Oh goody, just what we need. More words about the Kennedy assassination. Because there just aren't enough now. We're curious about the new batch even though we have only the vaguest notion of what we already have.
     In one of those coincidences that would look trite in fiction, I can, as I sit here writing, shift my right knee six inches and touch 21 volumes of "HEARINGS BEFORE THE PRESIDENT'S COMMISSION ON THE ASSASSINATION OF PRESIDENT KENNEDY." Sturdy blue volumes, each with the Great Seal of the United States on the cover.
     The 2-foot-high stack is under my desk because the Sun-Times is moving its office to the West Loop. Part of the process of squeezing our physical presence to fit a smaller space has been shedding books. The Kennedy report was fished out of a dumpster by a colleague, then abandoned at my office like 21 blue-swaddled babes since I'm the crypt keeper, apparently, for this kind of thing.

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Great Moments in Public Relations #1

     
     Let me say off the bat: I know lots of skilled public relations professionals. Thoughtful, hard-working, competent. My column would be a far less diverse, less interesting place were it not for the continual pitches of people trying to catch the attention of the media and promote worthwhile stories. Happens all the time. 
     But not always. PR can also be jarringly off-putting, particularly considering the goal: to present something in a favorable light. From the robotic, going-down-a-list-and-now-I've-got-to-you phone calls, which never work, to the off-point, don't-you-read-the-column? pitches that I could never write about in a thousand years, to information that is just so trivial, such a stretch, it's hard to imagine that the most charmed hireling could hope for success, not matter how well-paid.
    Then there is mere carelessness. I am certainly susceptible to that. I can misspell a word and often do. So carping about others, who don't have a fabulous hive intelligence like the readers of this blog to set them straight, well, runs the risk of making me something of a hypocrite.
    But heck, there's a lot of that going around lately. And what's more fun than spotlight the deficiency of others? In that light, I'm going to start an occasional feature I've dubbed "Great Moments in Public Relations," where lapses in the publicity craft are held up for inspection, censure and ridicule. I'm not optimist enough to hope that it'll help keep the industry on its toes. But at least we can have fun, and show that some minimal communications standards remain. 
    Sit back, enjoy, and see how many of these gaffes you've encountered. Or committed.

1. Dear Your Name Here.

     We know these aren't really personal notes. But do you have to grind our faces in it? Particularly this one, from a Los Angeles firm, natch. Nothing screams "We're not paying attention" like the sans serif-to-serif shift. I've also gotten Dear ______ emails. Really?


2. Please be our guest ... tomorrow. 

     This Tuesday message is what prompted me to write this today. Happens more often than you would expect, though not always on the Messenger app on Facebook. I did my best to obscure the identity of the writer, since I'm not trying to drive anyone to leap off a bridge, since their intentions were good, I suppose. I replied by saying that I wouldn't go to a dinner honoring myself on a day's notice. Another man would be insulted; I was more amused.

3.  Dear Kneel...
  

     To be honest, so many people mangle my name—Neal, Niel, Neil Steinburg—that it doesn't even bother me anymore, and it would be petty to let a good idea go by for that reason alone. I actually responded to this email and we discussed the topic. Then I realized I did it last year.

4. Pay particular attention to that first sentence.

     I normally wouldn't even glance at a press release from N'Digo, not after its publisher sold herself to Bruce Rauner (plus, of course, her low attacks on me for suggesting that Carol Moseley-Braun wasn't going to be elected mayor of Chicago). They all go straight to trash, where their publication belongs. But figuring I should round out this list, I thought I'd give it a read and see whatever lapse was waiting. I didn't have to read far....
 
     So that's the opening salvo. Please feel free to share your own examples, and perhaps we can make this a bi-monthly event, if the interest is there. Or if this exercise is just too mean—I've had that thought too—let me know and this can be the first and last occasion.

But can that virtual finger painting go on the refrigerator?

Brad Newman, left, and Christine Lee prepare food at the Bennett Day School on West Grand Avenue in Chicago. 

     Food is a lesson that lingers.
     I can't recall much about the learning being doled out at Fairwood School in 1966. Something about Henry Hudson, something about pilgrims.
     But lunch is still very clear. I can see those metal pans of boiled hot dogs, the Borden ice cream sandwiches, frozen hard in industrial deep freezers. A dime apiece; a nickel for half a sandwich.
     Lunch is still important, judging from the Bennett Day School, a new private elementary on West Grand Avenue.
     "It's part of a dialogue between the students and teachers," said director of admissions Amanda McQuade, noting teachers eat with their students, teaching them how to converse and conduct themselves. Eating is carefully integrated into the curriculum; for instance, kindergartners eat in their room.
     "At this age, going into the cafeteria was way too over-stimulating for them," said Sara Violante, a senior kindergarten teacher. "We eat five to six kids at a table, one teacher at each table modeling how to interact with each other, engaging in conversations. It's definitely worked very well, especially having three teachers in the classroom."

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It's a dog's life

   

      I rarely pre-meditate places before I go—that is, rarely wonder about what they'll be like when I get there. Because what I find is invariably so completely different than what I would have anticipated.
      Take Saturday. The Chicago Botanic Garden had its "Spooky Pooch Parade," a once-a-year chance for canines to be dressed up in their Halloween best and invade the Botanic Garden's otherwise pet-free environs. I'd never gone before, but they asked me to be a judge, and of course I said "Yes." How could you not?  
     If I had to guess, I would have pictured a smattering of costumed dogs. Some owners. Maybe they'd saunter by while the judges scowled and scribbled. Maybe we'd hold up panels with numbers on them. It would be casual, meandering, low key. 
     Instead it was surprisingly busy, frantic. Dogs of all sizes, teacups to cattle, owners from infants to oldsters.  Meanwhile, I was busy, asking questions, trying to be fair en masse and on the fly
     What is fairness? What did being a judge mean? It meant I was given a clipboard and a pen and set before a long line of people and their dogs. Some judges were picking best overall costume, or best puppy, or best senior—owner, I think. My task was to pick the owner who most resembled their pet. "Resemblance" is key, the judges' instructions explained.

I put Kitty in costume but didn't enter her.

     Three hundred dogs entered, meaning there were a least 500 people, if not more. I had to ask each one the name of the dog, its registration number, age, costume. There was a place for my comments and a score. I tried to be light, positive, encouraging, but found myself straining to hear the dogs' names above the din. Rover? No, Grover. 
     Most people do not actually look like their dogs. Nowhere close. Particularly the young people who were competing—I'd say half were children. And the costume ensembles did not really resemble their dogs either. So they'd be Dorothy and Toto—I had several of those—or R2D2 and an Ewok. Nicely matched, but not looking like one another in the slightest, supposedly my most important metric.
     A consideration I instantly considered setting aside. You want to give it to a kid, right? The prize would mean most to someone young. They feel life most keenly, its frequent slights and occasional honors.
     Or would that be bad? Skewing the contest in a way it shouldn't be skewed? There was nothing about the worthiness of the recipient in my instructions. And where does spookiness come in? Should I favor the rare scary costume over the sea of cute?
     My scoring settled into giving 11s and 12s to people who had tried but weren't in the running—slapped together costumes—and 13s and 14s for those worth considering, rigs where dog and owner matched to a laudable degree. 
       My initial favorite was a guy who dressed as peas in a pod and a dog also dressed as peas in a pod. They matched closely. "Did you make that?" I asked, and he said he did, radiating a certain sincerity, almost a sadness, that made me want to choose him.  What kind of guy makes a peapod costume for his dog?
     But really? Give it to the adult man rather than the three girls who dressed as crayons with their dog—albeit in store-bought Crayola t-shirts. Does store-bought disqualify them? Why? I was swayed for a while by two teens who dressed as shark victims—it was a Spooky Pooch parade, and this was one of the few creepy costumes. Plus it was hand-made. So points for concept. But, again, they didn't match their shark-dressed dog at all, which is what I was supposedly judging. 
     We broke for lunch and I shared my dilemma with the other judges. They, in essence, shrugged. Afterward, we assembled on a riser with the people before us. The throng gathered around us, expectant. I scanned around for my peapod guy, but he was nowhere to be seen. Would it be bad to give the prize—a bag filled with $500 worth of dog goodies and coupons—to someone who wasn't there? Nor were the crayon girls nor the shark victims, as far as I could tell. There were a lot of people. I hoped for time to puzzle this through, but the host called on me first, standing on the far left, to deliver my winner. At that moment my gaze fell upon a couple dressed as the Minions, in yellow terry rompers, with their goggled dog also very Minion-like. They certainly resembled one another. I called an audible and gave the prize to them, immediately wondering if I had done so too precipitously. They seemed happy. The adults I mean.
    Judging is hard. What criteria is most important? The guidelines set out by the Botanic Garden? To reward effort—there was nothing in my instructions about favoring something homemade; just the opposite, they pointed out, for my purposes, costumes weren't even necessary. And how about the desire to give the prize, and the measure of happiness that prizes bring, on someone deserving?
     No doubt I was over-thinking this. It was just a dog contest. I came away not so much gladdened for giving the prize to the winners, as sorry that I had to ignore so many losers. Some of us are not cut out to be judges.
       

Baha'i celebrates a bicentennial: "People can just walk in."

  

    Chicago is a center of so many things—the blues, candy, pinball—it's easy to lose track of some of the quieter examples of this, such as the Baha'i faith, which isn't as fond of violence and repression as most religions are, and so tends to be overlooked, with the exception of its one magnificent local manifestation, the splendid Baha'i Temple in Wilmette.
     Today, Chicago Baha'is are celebrating the bicentenary of the birth of Mirza Husain-ali Nuri, or Bahá’u’lláh as he came to be known, "Glory of God." in Iran in 1817. He was the messenger of the other totem of Baha'i, the "Bab," whose bicentennial is in 1819.
     If you feel like partying, you can go to the South Shore Cultural Center tonight—here are the details—for the rest, I thought it an apt moment to unearth my look at the Baha'i faith and Temple at the building's centennial five years ago.

     Ask most Chicagoans what they know about the Baha'i faith, and they might mention the House of Worship, a magnificent domed edifice of delicately latticed concrete on the lakefront in Wilmette.
     The temple is hard to miss—at 191 feet high, you could easily tuck the Jefferson Memorial inside.
     "It's on people's radar that this landmark, this unusual building is there," said Glen Fullmer, a spokesman for the faith. "But they're largely unaware of what it stands for or where it came from."
     The Baha'is have just completed a 10-year, $20 million restoration of the building, the oldest and, in their view, holiest of seven Baha'i temples scattered around the globe. The work is completed just in time for a celebration at the end of April to mark the 100th anniversary of the dedication of the building's cornerstone.
     "It does not act as a church with a congregation," said Fullmer. "All the Baha'is don't go there for their weekly worship. That building is considered a continental house of worship, a symbolic building. Most worship is happening in people's homes and little community centers."
     That might come as a surprise. Press Chicagoans for details of Baha'iism, and you'll most likely draw a blank, which is too bad, because in many ways the faith is unique among global religions.
     In a world of controversial priests and fiery imams, there is no Baha'i clergy whatsoever. Anybody can conduct a service. Administration of the religion is handled by elected boards without spiritual authority. They have no rituals. Services tend to be readings from the holy books of other faiths—the Bible, the Torah, the Quran—as well as singing.
     They don't proselytize vigorously—Baha'i missionaries will never come to your house and try to convert you. "It's very much a do-it-yourself religion," said Fullmer.
     Nor will they ask for money—they only accept funds from other Baha'is.
     The religion's central belief is that the earth is one country and humanity its citizens, that all religions reflect the will of a single God and all are equally valid. They stress education, equality and an elimination of prejudice.
     The faith started in Persia—in what is now Iran—in 1844.
     Its central figure was a man named Mirza Husain-ali Nuri, who took the name Baha'u'llah, whose teaching and writings form the foundation of the faith.
     The Baha'i consider him on par with Abraham, Moses, Jesus and Buddha, who all share equal status as divine prophets.
     About 5 million people follow the faith worldwide, with about 170,000 in the United States, with 2,000 of those around Chicago, where in 1894 an insurance salesman named Thornton Chase became the first Westerner to adopt the religion.
     Within five years, there were several hundred Baha'is in and around Chicago. They quickly decided to build a temple to house the growing religion. Representatives from Chicago went to what was then Palestine to meet with Abdu'l-Baha, the son of Baha'u'llah, who had taken over as leader following his father's death in 1892. He encouraged them to build a temple, and the dedication was something of a carrot to get him to come to Chicago, which he did.
      Several years were spent scouting a location. Jackson Park was considered, but Wilmette was settled on for its rural setting and inexpensive lakefront land.
     Despite his presence, the May 1, 1912, dedication was something of a bust, as far as cornerstone ceremonies go. First, the guest of honor was two hours late. Second, the ceremonial trowel would not pierce the thick springtime grass and somebody had to run and borrow a shovel from a nearby road crew.
      And third, there wasn't actually a cornerstone, but only a chunk of limestone scrap that a woman had begged from construction workers and taken to the site on a horse-drawn streetcar.
     Money still had to be raised. Construction did not begin until 1920, and the temple was not completed until 1953.

   Still, the crude cornerstone remains as a symbol of the do-it-yourself quality of the faith, to this day surrounded by a triangle of velvet ropes in the ground floor visitor's center at the temple.
     Above, the temple seats 1,200, and is accessed by nine doors—the number nine is highly significant in Baha'i, representing unity.
     Work on the nine gardens around the temple is just now being completed, the final stage of the rehabilitation project.
     "We repaired the entire temple itself, cleaned it and got it ready for its next 100 years," said Scott Conrad, a California architect who has been project manager on the refurbishing.
     About 25 percent of the surface area of the building was rebuilt, including the steps, which were completely replaced.
     To clean the intricate concrete work, skilled mountaineers were hired from Alaska and Colorado to rappel down the building, cleaning the facade with brushes.
     "It is considered the world's most exquisite concrete building," said Conrad, standing among a mass of purple flowers being planted in advance of the centennial. He said the gardens were never before quite up to what the founder's son had hoped for when the temple was first planned.
     "These gardens are completely new," he said. "In the Baha'i community, the gardens are part of the temple, and these gardens are a fulfillment of Abdu'l-Baha's wish."
     Now, what they would like is for Chicagoans to visit.
     "There is a misconception, 'Oh, this must be secret,' " said Fullmer. "The temple is open every day. People can just walk in, sit and enjoy the spirit and serenity of it, regardless of their faith. It's a sacred place they can go. That's really the hope of the Baha'is, the main purpose of it."

           —Originally published in the Chicago Sun-Times, April 22, 2012

'Don Quixote,' ripped from the headlines

Don Quixote and Sancho Panza, by Honore Damier

     "Self-praise is self-debasement."
     "Craziness has more companions than wisdom."
     "If a man cannot govern himself how can he govern others?"

     Now seemed a perfect time to flee into "Don Quixote" by Miguel de Cervantes, to get lost in the vast 400-year-old Spanish novel of a deranged knight and his trusty mule-borne sidekick, Sancho Panza.
     You can run but, alas, you cannot hide, and a vexing present will sneak up where least expected. I don't want to suggest that "Don Quixote" is suddenly a political novel, ripped from the headlines of 2017.
     Let's just say the tale of a delusional old man who blunders about, claiming to help people while actually attacking innocent passersby and then interpreting the resulting fiascoes as embellishing his legend of unmatched glory, well, there was a certain unexpected relevance.
     Or as the Knight of the Sorrowful Face says: "The woman they call Fortune is fickle, and blind and drunken and doesn't know who she raises up or sets down."
     Tell it, brother.
     I do have to give technology a nod. Our brave new digital world gets a bad rap for mooting books, and rightly so. But the sword cuts both ways, to offer a proverb in the spirit of Sancho Panza, that endless font of aphorisms. Technology can also be literature's friend.

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