The 1960s and the 1970s were the heyday the public service advertising — the brightest minds of Madison Avenue focusing their creative genius against littering, smoking, forest fires. The idea was to push the public toward good behavior, and the commercials could be wildly creative.
Lately, I don't see much of that kind of thing in the shattered remnants of the old school media. Which is a shame, because we still need it, as I was reminded by this poster spied earlier this year by Union Station. Sadly, too much of the debate over a sane gun policy falls into a 0-or-1 non-debate over laws. When, obviously, we aren't ready for more laws. What we need is to prepare people with more education. The Ad Council thundered against smoking for years before cigarettes were banned in restaurants (I remember people seriously suggesting that nobody would dine out if they couldn't light up after a meal). It's a journey of small steps.
The suicide rate for gun owners is 9 times that of people who don't own guns. Buying a gun endangers yourself and your family — the odds of using to deter crime are tiny compared to the odds of accidents and self-harm. The time to find out if there's an unsecured, loaded gun in a night table drawer is before you send your kid to play over a friend's house. It "doesn't kill to ask," as the sign suggests, "if there's an unlocked gun in the house." In fact, asking might save someone's life. People ought to understand that, and the only way they will know is if somebody tells them. Over and over again.
Lately, I don't see much of that kind of thing in the shattered remnants of the old school media. Which is a shame, because we still need it, as I was reminded by this poster spied earlier this year by Union Station. Sadly, too much of the debate over a sane gun policy falls into a 0-or-1 non-debate over laws. When, obviously, we aren't ready for more laws. What we need is to prepare people with more education. The Ad Council thundered against smoking for years before cigarettes were banned in restaurants (I remember people seriously suggesting that nobody would dine out if they couldn't light up after a meal). It's a journey of small steps.
The suicide rate for gun owners is 9 times that of people who don't own guns. Buying a gun endangers yourself and your family — the odds of using to deter crime are tiny compared to the odds of accidents and self-harm. The time to find out if there's an unsecured, loaded gun in a night table drawer is before you send your kid to play over a friend's house. It "doesn't kill to ask," as the sign suggests, "if there's an unlocked gun in the house." In fact, asking might save someone's life. People ought to understand that, and the only way they will know is if somebody tells them. Over and over again.