In the 25 years I've been coming to Sunset Foods, I've encountered lots of people promoting new food products. My heart goes out to them. Most new companies fail, and most one-person food companies fail extra fast — undercapitalized.
Usually they're at a table in some aisle deep within the store. But Ryan Schaul positioned himself standing right by the check-out lines. A bit inconvenient to step around, but points to him for getting in people's faces. You couldn't avoid him, not if you wanted to pay for your groceries.
Not that I need much encouragement. I am both a striver and a foodie, so when I meet someone who is pushing a new food product, my heart naturally goes out to them. I tried one of his Honey Bear Bites. Soft. Tasty. Not too sweet.
Nor cheap. At $9.99 for eight. But sweetened with honey and dried maple syrup. Ninety calories, it seemed the sort of thing I might eat if my blood sugar was trending low. I told him that I am a diabetic, and he steered me toward the bites that come with dark chocolate chips.
"This one has less sugar because it doesn't have raisins," he said. "In each big bite, only six grams of sugar. That one would probably be the best for you."
I asked him a few questions: what industry he was abandoning to sell the bites? (tech). Where were the bites made? (an industrial kitchen in Highland Park). It seemed ungracious to quiz the man and not buy something.
He's 43, a graduate of University of Wisconsin — Madison, with a JD from the University of Chicago Law School.
He also sells his own Sleeping Bear honey.
"The honey helps you sleep at night," he said. "I'm very passionate about health and wellness, and sleep is the keystone to being being healthy. That's why I started the company."
He only flubbed one question: where does the name "Sleeping Bear" come from? He said, in essence, that it's a name he came up with and doesn't mean anything in particular. I'd advise him to work on that reply.
I took a package home, and liked them. So much so I had to establish a personal rule — only one a day. Which I found difficult to enforce, and polished them off quickly Next time I was in Sunset, I bought another box. That tells you everything you need to know. Luxury you can afford.
He also sells his own Sleeping Bear honey.
"The honey helps you sleep at night," he said. "I'm very passionate about health and wellness, and sleep is the keystone to being being healthy. That's why I started the company."
He only flubbed one question: where does the name "Sleeping Bear" come from? He said, in essence, that it's a name he came up with and doesn't mean anything in particular. I'd advise him to work on that reply.
I took a package home, and liked them. So much so I had to establish a personal rule — only one a day. Which I found difficult to enforce, and polished them off quickly Next time I was in Sunset, I bought another box. That tells you everything you need to know. Luxury you can afford.














