Is this 'rage bait' if I'm not provoking you deliberately?

 

     Unlike you, I actually own a full set of the Oxford English Dictionary. A dozen massive volumes — each a foot tall and weighing about 8 pounds. A linear yard of navy blue spines — "Oxford blue," aptly enough — if you include the four supplements, stretched out across the upper shelf of the rolltop desk behind me. Spin around in my chair and I can yank one down, and sometimes do.
     Why go to the trouble when a few clicks will bring up any meaning without the risk of handling one of these big boys? Really, drop it on your foot, you could break a toe.
     My set was published in 1978, making it nearly a half-century out of date. The meaning of "computer" is given as, "One who computes; a calculator, reckoner; spec. a person employed to make calculations in an observatory, in surveying, etc." That's it. A brief, old definition — the way the word is defined in Samuel Johnson's 1755 dictionary.
     Plug "computer def" into a search engine and you get: "an electronic device for storing and processing data, typically in binary form, according to instructions given to it in a variable program." Much more current.
     But not in-depth. If you find that explanation, like so much online, thin gruel, navigating a lake a thousand miles wide and an inch deep, you can also subscribe to the OED for $10 a month, $100 a year, then plunge into the etymologies and stay up on the blizzard of changes to a language that is mutable and plastic ("5. Susceptible of being moulded or shaped.") Why be behind the times?
     Well, for starters, have you had a close look at the times we're in? In a lunge for publicity, the folks who publish the OED designate a "word of the year." On Monday they announced 2025's term: "rage bait" defined as, "(n.) Online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media account."
     Rage bait won out, by public vote, over two shortlist contenders: "aura farming," ("The cultivation of an impressive, attractive, or charismatic persona or public image by behaving or presenting oneself in a way intended subtly to convey an air of confidence, coolness, or mystique") and "biohack" — ("to attempt to improve or optimize one's physical or mental performance, health, longevity or wellbeing by altering one's diet, exercise routine or lifestyle by using other means, such as drugs, supplements or technological devices.")
     I'd never heard of any of them — of course not. I'm marooned on one of the increasingly scattered and windswept islands of professional daily journalism, my signal fire guttering, subsisting on coconut milk and grilled voles, watching the water rise up the beach. Though I'm told that kids in their 20s toss "rage bait" out regularly. Last year's word was certainly on point: "brain rot," which is "low quality, low value content found on social media and the internet" and what lapping that up three hours out of 24 — the average chunk of life blown every day on social media by Gen Z types — does to a person.

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