Ravenswood notes: Better Jesus people

     Today's report from Ravenswood Bureau Chief Caren Jeskey dredged up a memory of some 35 years ago. My brother lived in Japan, and since calling long distance cost $1 a minute, we would mail micro-cassettes to each other. In one, he said how he was heading to a gyoza shop, ordering gyoza, eating gyoza. Listening in—this was the mid-1980s, I kept wondering, "What's gyoza?" (Japanese dumplings, for those as clueless as I was). Anyway, I had a similar lone lingering question reading Caren's piece—let's see if you guess what it is—one that I resolve afterward. Enjoy.

     “Stop barking Charles! Charles!” The couple on the patio next to me at Frasca was fervently talking to their phone screen. It seemed odd at first, then I realized they were using a doggy cam to to spy on their pooch. Charles was not behaving, guessing by the continued admonishments coming from his humans.  

     I giggled. Dogs are such delightful creatures. Poor Charles, stuck at home alone while his humans tried to enjoy a quiet date night. How dare they? Doggy stalking is not new but seems much more popular these days. Friends are forever mentioning that they are hopping online to see what their dogs in daycare are up to. (I wonder how the human caretakers feel about being watched all day)?
     About ten years ago my technologically savvy sister and her husband rigged up a camera to confirm their suspicions about their crafty canine. Sure enough, the footage revealed that Ms. Clytie, a regal apricot standard poodle, would jump onto the comfy couch the moment her humans left the house.
     I respected her more after that.
     A few minutes after the Charles FaceTime exchange at Frasca, I noticed that the gentleman had disappeared. He returned with their pleased pooch in tow. Turns out this couple and their four-legged friend lived close by. Dan, Charles’ human dad, had gone home to relieve their neighbors of his incessant barking and give Charles what he wanted. To be joined at the hip with his humans. Naturally. He’s not afraid to admit it.
     When Dan returned with Charles I could not resist saying hi to the caramel colored wavy haired Labradoodle, and giving him a pat. I’m partial to all versions of poodles having grown up with Felix, a black standard, (though I have to admit I am not informed about the ins and outs of breeding).
     Thanks to Charles I also met his sweet mom Angela. Angela, Dan and I chatted a bit— the usual anti vaxxers driving us crazy small talk specific to our new world. This led to the fact that at least here in Chicago I have not (yet) been blatantly harassed for wearing a mask, such as the time a man biked up to me and sneezed in my face back in Austin Texas last summer. 
     I’ve been thinking a lot about Austin lately. The heat index is over 100 degrees most days this time of year. Here in Chicago I can’t go a day without someone saying “summer is over” or “I see you are enjoying this summer-like day.” I resisted pointing out that it's still summer. (Just as I typed that last sentence from the patio of Uncommon Ground, my waiter came over to inform me they will be working on their winter menu soon).
     I do my best to turn the volume down on what might happen later this year (perhaps a blizzard? A polar vortex?) and instead I choose to get outside every single day and experience what is happening. I hope to report to you all winter long from hikes in the snow with and without snowshoes and cross country skis, and I promise to provide photos of the snow people I build.
     I’ve been having a rough month. Crashing from the big move in May, two of three dental surgeries under my belt as of this week, and bone deep fatigue I can't seem to shake. My client caseload is exploding, which I am grateful for, but it also shows the level of emotional pain so many of us are in.
     I miss the hills and the twisty live oaks covered with moss all over Austin. The rambling walkabouts I was able to enjoy when I had very few demands upon my time last year.
     Now that I am back in Chicago I can’t keep up with social invitations. I’m grateful to have friends and family to commune with, but I don't have the energy to handle all of it. I'd become quite comfortable meeting my inner self more deeply, and spending most of my time alone. I usually say yes though, since life is precious and I don't want to have any regrets.
     The best part of being back is being surrounded by kindred spirits. I don’t have to hide that I am an atheist, or fear being judged by my beliefs. I don’t have to justify wearing the beautiful Black Lives Matter t-shirt my friend Ben Blount created. Many of my friends, family, and clients are highly religious but I have not been evangelized to once since I’ve been back and I feel there is more room for everyone here. Not so in the South. Not even Austin.
     As I talked about some of this with my patio companions at Frasca the other night, Angela joked that we have "better Jesus people" here. I couldn’t agree more. We have better female reproductive rights people here. We have better chivalry-isn’t-dead-but-misogyny-is people here. We have better pizza, a fabulous lake, and most importantly we have basic Chicago dogs like Charles and his cool folks to help us keep it real.

     I was left wondering about the restaurant. To learn more about Frasca Pizzeria and Wine Bar, click here.

God doesn’t want you to read this

  

     While this column generally focuses on weighty public issues, it sometimes lets slip a personal detail like, “I was eating a pork chop the other day...” This invariably inspires a reader to object: “PORK CHOP!?!? I thought you were JEWISH!!!”
     This is what I call a “self-reveal.” They’re carrying around this cliched notion of what being Jewish means, and a pork chop has no place on their dance card. Rather than reevaluate their obviously mistaken belief in light of new information — who does that? — they find it easier to try to hoot down the contrary fact.
     It doesn’t offend me. Little does. There’s a lot of stupid in the world, and I’m not in charge of stamping it out. I’m not even sure where on the scale of offensiveness this would go. Somewhat less idiotic than saying, “If you’re Native American, where’s your horse?” though worse than assuming that someone whose parents are from Mexico must speak Spanish.
     A pork chop doesn’t represent much of a slide from my upbringing. My mother never prepared pork in our house. But she served bacon. Her idiosyncratic personal theology saw a difference between the two, one not actually found in the strictures of Judaism, where a pig’s a pig. What part you eat isn’t the issue.
     Why shouldn’t she? Given all the contradictory nonsense that organized religion imposes upon our supposedly modern world, it seems only fair that individual participants get to inject a few irrationalities of their own. Fun for everybody.
     So yes, I’m writing this on Yom Kippur. I used to go to synagogue, back in the day. It wasn’t bad. Long. I liked the chest-pounding. You hear about chest-pounding, but how often do you actually have a chance to do it? Though the service did drag on and I was glad to shuck it. Frankly, when my boss asked “Are you writing for Friday?” my first thought was he didn’t realize the project I’d been working on that kept me from being in the paper Monday and Wednesday was done. Then I thought it could be a nicer version of the pork chop question. “Aren’t you busy praying?” Umm, no. Had I been more nimble-minded, I would have happily used my religion as a smokescreen — everybody else does — and grabbed an extra day off. But honesty is my default, and I said I’d write something. This, apparently.

To continue reading, click here. 

Norm Macdonald passes quietly

 

     Norm Macdonald's death was notable for two reasons.
     To me, I mean. You might have a third or fourth, or, heck, as many aspects of interest in the passing of the Canadian comedian as you feel are...

     Start again.
     First, the Saturday Night Live comic's death Tuesday, though at a relatively young 61 (youngish, at least, to a guy who is himself 61) was not met with the usual ululations of outsized grief that meet celebrity deaths online. "The Full Diana" I've dubbed it. Maybe because he's firmly planted in the secondary or even tertiary strata of celebrity: no Chevy Chase, no Adam Sandler he. No one claiming how their week is ruined, a chapter of their lives clanging to a close. People who knew him were sad, as is appropriate.
     Or heck, maybe there was and I missed it: it wasn't as if I looked. But we've become comfortable with puffing our limited perceptions into general conditions, through the magic of assumption, so why should I do otherwise?
     And second, and this is the reason I'm writing this, Macdonald made the unusual decision to keep his cancer, which he fought for the past nine years, "largely private." This tacks against the general current of contemporary social behavior. We live in a time when nobody can have a wart burned off without posting photos of the wart on Facebook, plus the bloody gauze dressing and maybe a selfie in a hospital bed. Those selfies are extremely unflattering, inevitably. Somebody should tell them. I'd sooner post a snap of the contents of a bedpan than post a hospital selfie. 
     In a rare inversion, celebrities seem to manage their privacy better than supposedly private persons do. I don't see photos of J Lo in the hospital for a high colonic. Maybe their professional communications staffs help them in this regard.
     Mind you, I am aware that I am the fellow who documented his own medical states, from rehab to spine surgery to sleep apnea. I did so, not out of a particular impulse to overshare, I hope, but because the processes were interesting, to me, and I was confident that I could convey them in such a way as to be interesting to others too. At least to the admittedly select group of people who are interested in anything I have to say on any topic. I'm not against sharing, per se. I admire how Roger Ebert coped with his disfigurement due to salivary duct cancer by writing about it, and even permitting Esquire to run a full face portrait of himself, his jaw proudly reduced.
     But I also admire Macdonald for choosing to do his dying in private. There is a dignity and maturity to that which I believe cannot be matched by tweeting out your death rattle. Perhaps that is old-fashioned of me—I am, as I said, 61. The idea, as laid out in Dave Eggers "The Circle" of abandoning your privacy entirely and expecting every outing and event and visit to a clinic to be shared is fairly terrifying.
     Maybe the key is curation. Ivan Albright painted self-portraits of himself as he died, and those hang in the Art Institute, sometimes. If, when my time comes, I'm still doing this (please God no) and I decide to livestream my demise, senilely mistaking momentary morbid interest for the audience that has eluded me up to that point ("Look! 16,000 hits! Top of the world, ma!") well, don't link back to this as proof of hypocrisy. Or do, it won't matter at that point. By then hypocrisy will be the water in which we all swim, assuming it isn't already.

Regarding a new and more efficient process for dealing with the mouse problem.

     Our house has mice. Every now and then we can hear them, at night. A quick patter of invisible feet in the attic above our heads, a gentle drumbeat rousing me to action.
     When we first moved in, 21 years ago, I'd set mousetraps in the basement. The kind set on a small rectangle of cheap wood, where you'd place a square of cheese on a yellow plastic trigger, carefully pull back the metal bar, set it with a wire, then delicately place the trap,  your fingers placed out of harm's way, on some flat surface where a mouse might find it.   
     But those traps had significant disadvantages. I never caught my finger in one, but the risk was always there in that set spring, that straining bundle of potential energy. Sometimes they'd sit there for weeks, the cheese drying out, disquietingly. Other times you'd find them, face down on the floor, a tell-tale tail protruding from underneath. Maybe even a rivulet of deep crimson blood. That felt very cruel. You had to look: the crushed mouse head, the bar embedded in its skull, the snout just beyond the cheese that lured it to its death. Cheese it would never now eat. I'd cringingly, though not without a trace of satisfaction, drop the fatal duo, trap and victim, in a bag and go throw the bag directly outside in the garbage, as if the wee timorous mouse corpsie couldn't be allowed to remain in the house.     

     About 10, 15 years ago I abandoned the wooden trap system, and went for the big guns. A five gallon bucket of Blox mouse poison. It had the great advantage of not having to be set like the wood trap. Nor were there victims to deal with; the poisoned mice seek water, supposedly, and go off to some unseen place to die. Instead, there were these little triangular black plastic traps, designed to contain the poison and keep any prying cat or child from getting to it. Originally there was an odd metal key that pried the trap lids open, but that was lost long ago, and I learned a flat head screwdriver would do in a pinch. I would slip on latex gloves to handle the poison, which felt like a prissy bit of excess caution, but there you are.   
     The Blox came with three traps. I'd put one in the garage, at the base of the back wall, which was simple enough. One in a hole in the brick wall in the basement, and one in the attic, accessed through a small metal trap door

 in our bathroom ceiling. That was the hardest part of the whole process, opening that metal door above my head, as mice would congregate there, eating the poison, and leave behind small hard black oval droppings. If you weren't careful, you'd open he metal door, above your head, and receive a baptism of mouse droppings. But that only has to happen once. Twice at the most. And I open the door slowly, holding a garbage bag under it as I did. Three times, tops, before I got the message. Lead with the bag.

     So this is the process. I would remove the trap from the basement wall, fill it and return it to its niche. Then I would go upstairs with a stepladder, climb up, gingerly, if not slowly, open the door, leading with the bag, remove that trap, go down two flights of stairs into the basement, fill that trap, then go back up two flights, return it, close the little door, sweep up the mouse droppings that fell onto the sink and floor anyway despite my best efforts to catch them in the garbage bag, and call it a day for another six months.
     But here came the epiphany. Almost two weeks ago, I removed the trap from the basement wall, and was filling it, when I thought: Hey! If I took this upstairs, and swapped it with the trap upstairs, first, it would save me the journey down with the empty trap. I could remove this from the basement niche, fill it, go upstairs with the filled trap, climb the stepladder, reluctantly open the metal door so as not to get a face full of mouse poop, remove the empty trap, put this full one in, then return downstairs with the upstairs trap, fill it, and put it in the niche in the basement, thus saving a trip up and down the stairs.     
     Have I explained that clearly? I hope so. And yes, I understand that the destination of today's column is hardly worth the effort of getting there, assuming I have, and I'm not sure about that. But the truth is, it was a long day yesterday, finishing this big project for the paper which turned out to be due weeks earlier than I imagined it would be, requiring a big push to complete, leaving me fairly well sapped at the end of the day. Now it's ... ah ... 3:50 a.m., and I've gotten up to write something for you, because that's the kind of responsible person I am, and the mouse trap situation presented itself, since it seemed a good idea as it was unfolding, and I took out my iPhone and snapped a couple pictures, leaving them like bread crumbs to lead me to the topic, for good or ill.
     So no, not how Lori Lightfoot should cure violence—no friggin' idea, start with curbing guns, then creating jobs and do everything in between. But you don't need me to tell you that and, besides, I've said it before, repeatedly, for years. While this is something new and, as the great Brendan Behan said, a change is as good as a rest. With the mouse poison, there was a certain joy in figuring out a more efficient process for doing something. It felt like progress of a sort. And we need all the joy we can get now, the murdered mice notwithstanding.
     And yes, I have sympathy for the mouse. If it weren't for that quick nocturnal scamper, I'd never think to kill them. Live and let live. Big house, lots of voids and false walls and attic spaces. You stick to your realm, we'll stick to ours. But one mouse then two then 20, and we can't have that. Nature is cruel; I didn't invent it, just trying to live in it. Besides, they don't  stick to their realm, whatever mouseworld exists in the unseen hollows of the house, with little easy chairs made of fabric scraps and tiny reading lights and broadloom rugs on the floor. Oh no. Occasionally they will get into the larder, or nibble into a bag of bread left on the kitchen counter. Bold, unprovoked vandalism of bun bags, clumsy thefts that can't be ignored. They're criminals, these mice, and deserve what they get. If you disagree with that, well, there's the comments section below. Now I'm going back to bed.

Waiting is undervalued

     It might come as a surprise, but I DO have standards. Occasionally, I will write something, then squint at it, and think, "No. Not that. That just will not do." I don't delete the draft, however. It sits there, waiting for a moment like now, when need lowers the bar. Whoops, I mean when the situation changes. A long day Monday beavering away at a project for the paper. So that now there's no bullet in the chamber, no gas in the tank. But this, from the end of July, just sitting there. Not much, perhaps, but it'll have to do.

     Sometimes you just have to wait.
     While I am not in the business of offering canned life advice, the truth of that struck me anew Wednesday morning. I was suffering through a work situation too trivial to be worth recounting. I knew in a few hours it would be completely resolved, and it was.
     At the same time, I looked at the photo atop my blog, and it was especially blurred. A few weeks ago, Blogger suddenly stopped allowing me to post a photo behind my blog title. I went on-line, searching for a fix, and it turned out that in reconfiguring itself to better appear on phones, Blogger had made it so any photo posted with the heading would be small and off to the side.
     I was surprised at how irked I was, and tried all sorts of fixes, including manipulating the HTML code directly, which is the computer version of trying to cure a headache by trepanning, particularly when you don't know what you're doing.
     The best I could come up with is posting the photo under the heading, though it was slightly blurred. This, the online chatterverse assured me, was another bug.

The past returned

     A few weeks went by. Then Wednesday I pulled the blurry photo down, and tried the photo behind the heading, which hadn't worked when attempted a dozen times before. This time it did work. I have no idea why. My assumption is that either Blogger healed, or someone there harkened to the cries of pain online and fixed it.
     I also learned something about myself. Judging from the bubble of honeyed happiness that rose within me to see the old way regained, I must like this blog a whole lot more than the woe-is-me-how-can-I-go-on? annual assessment I give at the end of June. Because it felt great to see its Georgia serif type set out against a photo once again. I doubt any readers will notice. But I sure noticed, and was glad, and all I had to do was wait.

Moonshiner

 

     "Yeast is the perfect animal," Moonshine Mike Guzek likes to say. "It eats sugar and shits alcohol."
     An expression that perfectly meshes the blend of science and rustic wisdom that go into proper moonshine manufacture. Readers with long memories might remember we visited with Moonshine eight years ago, in "Setting the scope on a Jackal bow." We visited him again Saturday afternoon, well, because no visit to Ontonagon is complete without stopping by his neatly-mown property. We visitors examined his solar lumber drying kiln, cleverly crafted out of an old school bus—his father was a bus driver. As well as his automatic deer feeder, constructed from a garbage can suspended under a tripod. "Twice a day," Moonshine said, with a touch of pride. Why go hunting for deer when you can just lure them to you and shoot them? He's had his health troubles lately, and didn't tell his usual skein of deer hunting stories, but my friend Rick knows them all, and told one or two, with laughter all around.
     Beers were distributed, and Mike's special Maple Moon brought out, for those so inclined, who pronounced it fine indeed, smooth and satisfying, while I asked him questions: the beverage was distilled from grapes and peaches, making it a kind of brandy. "Though you could distill water..." he added, trailing off, the "but why would anyone want to do that?" being unvoiced.
     The simple white house, he said, was built by his grandfather in about 1900. Though Mike expanded it, and he planted the tree above when he was a boy of about 6, which would make it 75 years old, since he is now 81. The white pine would grow straight and 100 feet tall in the forest but, finding itself uncharacteristically alone, spread out wide, as if in search of the company we all crave. Mike has been making moonshine for 60 years, and announced he has given it up, though not before teaching the art to a grandson. 

"Moonshine" Mike Guzek

     We talked about the local bar, Stubb's—well, there are a couple others, but Stubb's is the one that counts, in our book—named for its long-ago owner, Stubb Nelson, who acquired his nickname because one of his forearms was missing, back when people were named for their exceptional physical qualities. Whether the limb was lost to a logging accident was discussed, but it was so long ago now, it wasn't quite remembered. It probably was; logging was the main industry around here 100 years ago, and among the most dangerous professions ever. 

     While logging feels like part of the vanished heroic past, there are still some 800 logging and trucking firms in Michigan, not to mention sawmills, pulp and paper mills, and wood processors of all kinds. Bars are also doing well, though not around here.  

     "Once there were 11 bars in Ontonagon," Mike said. Rick explained how an unfortunate bypass highway skirted the town's main drag, which fell into decline. The various bars were discussed, including Johnny's, which was out in the woods. "My parents went there," he said. 

     Mike's mother was a nurse, and remembered loggers coming in after brawls Saturday night.

 

They'd have them strip off their clothes and wash themselves, prior to treatment, and once a bag of discarded clothing was so infested with lice that the bag moved, his mother said. Like his father, Mike was a truck driver for 30 years for the Gitchee Gumee Oil Company. Lately he's been a handyman—he built the tight, immaculate cabin I slept in. "Gitchee Gumee," in case you don't know, is not some garble that Henry Wadsworth Longfellow invented, but Ojibwe for "Big Water," the Native-American name for Lake Superior.      

     I lingered in his shop, admiring the neatly arranged, if cobwebbed, tools, and the smell of oil and metal and old rubber. They were beautiful. After saying our reluctant goodbyes, we headed back into town, and I noticed that we passed an ancient bar called "Johnny's," now boarded up and sagging. Time takes its toll on everything, but we persist, best we can.

Flashback 1998: A century of cornflakes

     

     I'm on my way back from the wilds of Michigan's Upper Peninsula after a fun weekend of hanging with my pals. The paper doesn't let me go to Michigan much on business—off the beaten path. But once I persuaded them that readers would be interested were I to poke around a certain well known Michigan cereal company.

BATTLE CREEK, Mich.—This is the town built on cornflakes.
     Not just cornflakes. Also wheat flakes, bran twists, rice crisps and more.
     But cornflakes, which turn 100 years old this year, are the leader of the pack, the king of the breakfast table, the world's most popular dry cereal.
     The company that invented and first vended the humble flake of corn—the first product it ever sold nationally—has certainly come to dominate life in this modest town of 50,000 souls. A brief drive reveals the Kellogg Regional Airport and the Kellogg Community College, the Kellogg Arena, the W. K. Kellogg Institute for Food and Nutrition Research, not to mention the enormous Kellogg factory and the Kellogg international corporate headquarters, its soaring lobby displaying metal sculptures of stylized wheat stalks and a daily posting of the latest price of Kellogg stock.
     What you can't see are cornflakes being made, not anymore. The popular tours of the Kellogg's plant, part of the childhood memories of millions of Midwesterners, were discontinued in 1986 when a state-of-the-art, $500 million plant expansion opened. The company feared corporate spies.

     Despite secrecy, the manufacturing process is fairly simple: corn arrives in the form of grits. The grits are cooked in large rotary steam cookers, then dried, milled, toasted and sprayed with vitamins.
     The resultant flakes seem fragile to support such huge popularity. Kellogg's sells them in 160 countries. Search for reasons why, and the company, perhaps predictably, points to taste.
     "Simple is good," said Anthony Hebron, a Kellogg's spokesman. "You've got a simple formula; a crispy, golden brown flake with a bit of a nutty taste, a taste that travels well throughout the world."
     The cornflakes success story is more complex than that, of course. Advertising is vital. Kellogg's spends 50 percent more to advertise a box of cornflakes than it does to buy the ingredients inside.
     This is nothing new. Advertising always has been important; the Kellogg's advertising budget first passed $1 million in 1911, five years after the Kellogg Co. was founded by William Keith Kellogg.
     He was the son of a wealthy Michigan broommaker named John Preston Kellogg, who supported the Seventh-day Adventist Church, a sect formed in Battle Creek just before the Civil War and dedicated, among other things, to a strict dietary regimen: no meat, no caffeine, no alcohol. 

     W. K. Kellogg's older brother, John Harvey Kellogg, ran the Adventists' Western Reform Health Institute, turning it into a model sanitarium (a word he coined, along with "granola") visited by the rich and famous of the late 19th century when they needed relief from their killing diets of lamb and eggs and butter and drink. Henry Ford and John D. Rockefeller were both guests.
     J. H. Kellogg, a respected doctor, something of a celebrity in his trademark white suits, toured the world dispensing nutritional advice, while his brother, a self-described "flunky," stayed in Battle Creek and kept things running.
     The brothers were constantly experimenting to find ways to get the foods they considered healthful into their sanitarium guests. As with many breakthroughs, the flakes were discovered by accident. The Kelloggs were flattening wheat dough with rollers and baking it in sheets. But W. K. Kellogg left a batch of dough out overnight, so it dried, and when it was run through rollers the next day, it broke into flakes instead of flattening.
     At first, the wheat flakes were served just to customers at the sanitarium. But visitors wrote in, wanting to buy the flakes after they returned home, and in 1896, Kellogg's started selling cereal through the mail.

     Two years later, in 1898, W. K. Kellogg repeated the process for corn—history doesn't preserve the exact date.
     The Kellogg brothers were slow to realize the commercial implications of breakfast cereal. While they were still doling out cornflakes to sanitarium guests, and sending a trickle through the mail, dozens of companies sprang up in Battle Creek to sell cornflakes—Korn-Kinks, None-Such, Checker Brand Corn Flakes, Indian Corn Flakes, Corn-O-Plenty—42 in all, including one founded by a certain C. W. Post, who first made his name with an imitation coffee called Postum.
     Post sold its brand of cornflakes, Post Toasties, before Kellogg's got its on the market. The Post factory is still in Battle Creek, directly across the train tracks from the Kellogg's plant.
     J. H. Kellogg was content running his sanitarium, but his brother yearned to take on a larger challenge. In 1906, he formed W. K. Kellogg's Toasted Corn Flake Co. He was 46 years old.
     Kellogg grabbed attention by running ads—the first, in July, 1906, appeared in 17 major magazines, offering coupons for free samples from local grocers. The hitch was that few grocers carried Kellogg's cornflakes—Kellogg gambled that customers would lobby their local grocer to carry the brand so they could redeem their free coupons. He was right.
     Kellogg tried to distinguish himself from the pack by touting his cornflakes as the original and instructing customers how to walk out in a huff if they weren't available: "What? Have you no Kellogg's Toasted Corn Flakes! Then bring my hat and coat—I don't want any of your substitutes," read one advertisement.
     Early ads explained that cereal tasted better with milk or cream.
     A survey of the company's archives shows it trying any angle that would boost sales. Cornflakes as a refreshing meal in the un-air-conditioned 1920s. ("Kellogg's for Koolness.") Cornflakes for lunch, "for extra meals at odd hours, for children's suppers" in a 1945 ad.
     Miss America graced boxes of Kellogg's cornflakes, as did Yogi Bear. In 1952, Dwight Eisenhower and Adlai Stevenson smiled from election-season boxes.
     That year, Kellogg's hit on perhaps its greatest idea for selling cornflakes: sugar. The company's Sugar Frosted Flakes were an immediate hit, as was one of its two mascots, Tony the Tiger. Katy the Kangaroo, the alternate mascot designated for children "scared of tigers," didn't last as long.
     —Originally published in the Sun-Times, March 29, 1998