Sometimes I wonder whether media professionals really think about their audience. The other day on the morning news, WBBM AM 780 ran a notice that the orchid show at the New York Botanical Garden had opened. Why would that go out over the air in Chicago? Without any hint of an extenuating detail that might be of interest to a listenership who were, one and all, not hurrying to the Bronx to see it. What purpose does that serve other than to fill dead air? The item seemed doubly strange, since they'd never mentioned the one at the Chicago Botanic Garden, at least not in my hearing.
Then again, neither had I, even though my wife and I went a few weeks ago. Maybe because I had nothing particularly noteworthy to say about it. "The flowers are pretty?" Stop the presses. The only mildly substantive observation would be a criticism — last year's orchid show, built around the idea of lens magnifying the unearthly blooms, was packed with information about orchids. While this one, maintaining a circus theme, was mere fun. Not a fact in sight.
Then again, neither had I, even though my wife and I went a few weeks ago. Maybe because I had nothing particularly noteworthy to say about it. "The flowers are pretty?" Stop the presses. The only mildly substantive observation would be a criticism — last year's orchid show, built around the idea of lens magnifying the unearthly blooms, was packed with information about orchids. While this one, maintaining a circus theme, was mere fun. Not a fact in sight.
I just didn't feel like carping about a flower show. (Last year, circumstances dictated that I attend the show three times — squiring people through — and my post, "Orchids — Like sex dolls for bees," was built around a visceral disgust for orchids). For me — and this might be telling — the prettiest sight wasn't the flowers at all, but a plate in a book on orchids on display in the library. The Chicago Botanic Garden has a considerable library, even though not one visitor in a hundred steps in. I am that one visitor. The Orchid Show of Wonders opened Feb. 10, and runs until March 24. Tickets are $21, but that includes admission to the garden, which has changed its logo — this weekend, in fact. Inspired by the center of a coneflower, it is a colorful seal that well encapsulates the beauty of the place. As for the tagline "Plants. People. Planet." Hmmm.... Again, I wonder whether the audience was considered. "Plants." Not a very enticing word, is it? With that adenoidal "a" sound. Plaaaaaaaants. How long would you drive to see "plants"? And "people." Even worse. Generally considered a negative, particularly among earth-hugging sorts. People are what's causing the problem. Nobody says, "There's a crowd, let's go!" And "planet," well, huff some patchouli oil, transport me to the 1970s and let's all start saving the planet.
Since I never criticize another writer's word choice without coming up with an alternate myself, I'd prefer ... oh ... "Flowers. Folks. Forever." An improvement, right? That'll be $10,000 please.
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A circus theme throughout. |