Shannon Stine, an employee at Watchfire Signs in Danville, tests the LEDs in a new sign. |
Vegas is a thriving desert metropolis, world-famous as a gaudy adult oasis floating on a sea of gambling money. Danville, a small community of modest homes, is a once-thriving town that has never been the same since the GM plant shut down 30 years ago.
Wealth is on flashing display everywhere in Las Vegas. Five years ago, the U.S. government called Danville the cheapest place to live in the United States.
What could the connection be?
The flashing signs are the giveaway.
Go to Danville, 120 miles south of Chicago. Turn down Maple Street, to where it dead-ends with the unfortunately-named Bahls Street, a source of never-ending guffaws from truckers making pickups and deliveries. There you will find Watchfire Signs, which right now is constructing the largest digital display in the world, a $30 million, four-block long, barrel-vaulted, 130,000 square foot video screen that, when complete, will form a canopy above Fremont Street in Las Vegas.
Wealth is on flashing display everywhere in Las Vegas. Five years ago, the U.S. government called Danville the cheapest place to live in the United States.
What could the connection be?
The flashing signs are the giveaway.
Go to Danville, 120 miles south of Chicago. Turn down Maple Street, to where it dead-ends with the unfortunately-named Bahls Street, a source of never-ending guffaws from truckers making pickups and deliveries. There you will find Watchfire Signs, which right now is constructing the largest digital display in the world, a $30 million, four-block long, barrel-vaulted, 130,000 square foot video screen that, when complete, will form a canopy above Fremont Street in Las Vegas.
Watchfire employs about 320 people manufacturing and selling LED signs. If you drive down the Kennedy, you've already seen their work: Watchfire manufactures video billboards for JCDecaux. The company began in 1945 as Time-O-Matic, producing grids of bulbs under bank signs telling the time and temperature. The company also created flashing signs for Vegas casinos.
They've grown considerably over the past decade, discarding their mechanical-sounding name, and now tackling the biggest sign ever attempted, beating out 15 other companies worldwide that bid on the job.
"For a company like ours, this is a huge project," said Steve Harriott, president and CEO. "For any company — it's is the biggest screen in the world."
Manufacture began last month. To see it, you must put on an anti-static smock and booties before entering the state-of-the-art assembly room.
"For a company like ours, this is a huge project," said Steve Harriott, president and CEO. "For any company — it's is the biggest screen in the world."
Manufacture began last month. To see it, you must put on an anti-static smock and booties before entering the state-of-the-art assembly room.
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