|The hated letters went up on Trump Tower three years ago this week.|
We all know how well Donald Trump is doing as a president.
Well, not all of us know. Thirty-seven percent of the country seems locked in a kind of trance, a willed blindness almost as unsettling to consider as the grim carnival they ignore.
Still, many of us are painfully aware of how Trump is performing as president.
But how is the Trump brand?
Those hotels and condos and neckties. Will they, boosted by the prestige of the presidency, become a permanent part of the consumer landscape, even after the 45th president, please God, moves on? Is “Trump” the next Coke or Chevy?
Or will the name vanish as quickly as Jimmy Carter peanut keepsakes?
I will admit bias. I thought “Trump” represented the most vapid kind of tin-plated junk before he ran for president. I’d compare the Trump brand to the Playboy rabbit logo. On the rare occasions you see it, on someone’s car bumper, you do not think, “Oh, look, Playboy. The driver must do very well with highly attractive women and own a $25,000 stereo system.” Rather, the rabbit represents a kind of naive yearning, a juvenile greed that is almost sweet.
But my view can be set aside. We are a marketing capital, here in Chicago. Surely experts are observing this process.
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