Wednesday, August 9, 2017
Grocery shopping has much weird psychology to it. The one-way doors, the music, the dairy in the back. The allure of end-caps. It doesn't all make sense, but that's people for you.
Add the nostalgia of familiar brands; reach for a box of Maypo and I'm back in the Pick & Pay with my mom in Berea, Ohio in 1966. The satisfaction of food. The dizzying abundance. It's never as simple as picking up a loaf of bread.
I haven't even mentioned price. As a successful man of the world, I seldom pay attention to prices. It's a supermarket; whatever I buy here is going to be far less than the steak sandwich at Gene & Georgetti. The fact that I'm food shopping at all is sacrifice enough; don't ask me to cut coupons too.
So Toni Preckwinkle's sweetened beverage tax almost blew past me. My heart wasn't awash with sympathy for anyone upset over an additional 12 cents for a can of soda. If that 12 cents helps weave together the fraying social safety net, well, happy to do my civic duty.
Then my wife came home Sunday waving her Sunset Foods receipt. Dasani sparkling flavored waters, on sale, three eight packs for $6.99. Plus the new Cook County sweetened beverage tax of $2.88.
Quite a lot really.
To continue reading, click here.