J.B. Pritzker gave another $7 million to his own gubernatorial campaign Friday.
Which, doing the math, is roughly the equivalent of me spending $700 on a plumber.
Except it isn’t, my finances being a lot more close to the bone than his. I miss $700 more than he misses $7 million.
We both get value for our money. I get a new boiler pump. And Pritzker airs TV commercials like the one I saw Monday night, a poignant spot with melancholy piano music and J.B. talking about his mother, who died of alcoholism. A medley of emotion, trying to humanize the billionaire.
It works. He comes off as very lifelike.
Which is more than what could be done for Gov. Bruce Rauner, who couldn’t be rendered human if Leo Burnett and J. Walter Thompson rose up from the grave and gave him the head-to-toe buffing makeover that Dorothy Gale gets upon arrival at the Emerald City.
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