Ron Bernardi |
Ron Bernardi's four uncles, the Cortesi brothers, started Sunset Foods in Highland Park in 1937. He started bagging groceries there at age 16 in 1959, the year before I was born, and was still at it Friday morning when I stopped by the Northbrook Sunset to pick up some cranberry juice.
Not that Bernardi, 77, hasn't risen above grocery bagging in the ensuing 62 years. He became not only the manager of the Northbrook store — there are five Sunsets in the Northwest suburbs, all still family-owned — but has been the chain's public face as community liaison, and is perhaps the most well-known, and certainly the most well-liked, person in Northbrook.
Not that Bernardi, 77, hasn't risen above grocery bagging in the ensuing 62 years. He became not only the manager of the Northbrook store — there are five Sunsets in the Northwest suburbs, all still family-owned — but has been the chain's public face as community liaison, and is perhaps the most well-known, and certainly the most well-liked, person in Northbrook.
He doesn't officially have a role in running the store, but is still there a lot, and certainly was playing a role Friday.
Just seeing him is fun. We always pause to chat. A proud Italian, he introduced bocce ball to Northbrook Days, and my family enjoyed many a fierce match because of it. He wasn't around the store much during COVID, for obvious reasons. Or he might have been; we weren't there. After a few quasi-terrified forays into the store early in the epidemic, which had the feel of hurrying into an abandoned and leaking nuclear reactor to grab provisions and rush out, we took to having our groceries delivered to the trunk of our car like many others in the leafy suburban paradise.
Just shopping in person again felt joyous, and to the cranberry juice I added Zayde cookies from Leonard's Bakery, a pint of blueberries (only $2.99) and a few containers of Arctic Zero ice cream-like substance. Seeing Ron there, bagging away, made the visit complete. I already knew why he was doing it — businesses of all sorts have been scrambling for help lately — but supposition is a fraught endeavor in my line of work, so I had to ask him. I could see he was reluctant to be yanked from the bagger's rhythm, but when he saw it was me behind my mask he paused to answer.
"It's Memorial Day; don't want customers bagging their own groceries," he said, jumping the gun a bit. "It's called one-on-one leadership. We're a team."
That's true. I've had more friendly, one-on-one interactions with management at Sunset than I have with all the other stores in Northbrook combined. We live in whatever the opposite of a food desert may be. A food oasis, I suppose. Besides Sunset, within 10 minutes of our house is a Jewel, a Mariano's, a Trader Joe's, a Whole Foods, and I'm sure I'm forgetting something. With apologies to Sunset, I admit I will visit those stores, under certain specific situations. If I happen to pass by for instance. I accompanied my son to get shoes at the DSW near the Trader Joe's, and suggested we stop in and grab a few jars of this tremendous dark fudge sauce they sell, nearing Margie's Candies quality. But the kid wasn't interested so we didn't. Mariano's has an extensive flower section, and I slid by there to grab a bouquet for my wife's birthday. Jewel sometimes has killer sales, or a certain item—say Bays Brioche English Muffins — that Sunset doesn't stock. And Whole Foods, well, I never go in for any reason, on shifting principles: originally because of its mendacious, these-products-were-coaxed-from-Mother-Earth-by-Pueblos pretensions, lately because Amazon gets enough of my dollar without me seeking them out.
But Sunset is our go-to store. It's close. I love walking over, even though that limits what I can buy. I walked there Friday, though it was raining. It's friendly, and they understand that food is an essential to human existence, and the acquiring of it more than a mere economic transaction. Emotions are involved. The last time I was at Jewel, picking up those English muffins, I also grabbed some Peet's Coffee, on sale for $8.99 a bag instead of the usual $10.99. I double-checked the price on the shelf because sometimes they slap the sale price under any old bag and you don't find out until I'm in front of the cashier. Yup, Major Dickinson's blend. Two bucks off. I almost took a photo of the sign, to show the clerk after I failed to get the two bucks off, but didn't, and regretted it. Sure enough, the discount never appeared when she tallied my groceries up. When I pointed their error out, the clerk said, flatly, "Are you sure it's on sale?"
I did not have the courage to say, "No, I just like having my ability to perceive numbers and my basic honesty questioned by a cashier." But instead I brightly told her I would gladly go check and snap the photo that I should have taken in the first place. But she mutteringly took the $2 off with the huffy air of someone indulging a fraud, even though I was the one almost cheated and then forced to point out their screw-up. That would never happen at Sunset. Not that a mistake could never happen; they're human. But when one does, they're sincere and apologetic and accommodating, because they're happy you're there, and so are you.
Just seeing him is fun. We always pause to chat. A proud Italian, he introduced bocce ball to Northbrook Days, and my family enjoyed many a fierce match because of it. He wasn't around the store much during COVID, for obvious reasons. Or he might have been; we weren't there. After a few quasi-terrified forays into the store early in the epidemic, which had the feel of hurrying into an abandoned and leaking nuclear reactor to grab provisions and rush out, we took to having our groceries delivered to the trunk of our car like many others in the leafy suburban paradise.
Just shopping in person again felt joyous, and to the cranberry juice I added Zayde cookies from Leonard's Bakery, a pint of blueberries (only $2.99) and a few containers of Arctic Zero ice cream-like substance. Seeing Ron there, bagging away, made the visit complete. I already knew why he was doing it — businesses of all sorts have been scrambling for help lately — but supposition is a fraught endeavor in my line of work, so I had to ask him. I could see he was reluctant to be yanked from the bagger's rhythm, but when he saw it was me behind my mask he paused to answer.
"It's Memorial Day; don't want customers bagging their own groceries," he said, jumping the gun a bit. "It's called one-on-one leadership. We're a team."
That's true. I've had more friendly, one-on-one interactions with management at Sunset than I have with all the other stores in Northbrook combined. We live in whatever the opposite of a food desert may be. A food oasis, I suppose. Besides Sunset, within 10 minutes of our house is a Jewel, a Mariano's, a Trader Joe's, a Whole Foods, and I'm sure I'm forgetting something. With apologies to Sunset, I admit I will visit those stores, under certain specific situations. If I happen to pass by for instance. I accompanied my son to get shoes at the DSW near the Trader Joe's, and suggested we stop in and grab a few jars of this tremendous dark fudge sauce they sell, nearing Margie's Candies quality. But the kid wasn't interested so we didn't. Mariano's has an extensive flower section, and I slid by there to grab a bouquet for my wife's birthday. Jewel sometimes has killer sales, or a certain item—say Bays Brioche English Muffins — that Sunset doesn't stock. And Whole Foods, well, I never go in for any reason, on shifting principles: originally because of its mendacious, these-products-were-coaxed-from-Mother-Earth-by-Pueblos pretensions, lately because Amazon gets enough of my dollar without me seeking them out.
But Sunset is our go-to store. It's close. I love walking over, even though that limits what I can buy. I walked there Friday, though it was raining. It's friendly, and they understand that food is an essential to human existence, and the acquiring of it more than a mere economic transaction. Emotions are involved. The last time I was at Jewel, picking up those English muffins, I also grabbed some Peet's Coffee, on sale for $8.99 a bag instead of the usual $10.99. I double-checked the price on the shelf because sometimes they slap the sale price under any old bag and you don't find out until I'm in front of the cashier. Yup, Major Dickinson's blend. Two bucks off. I almost took a photo of the sign, to show the clerk after I failed to get the two bucks off, but didn't, and regretted it. Sure enough, the discount never appeared when she tallied my groceries up. When I pointed their error out, the clerk said, flatly, "Are you sure it's on sale?"
I did not have the courage to say, "No, I just like having my ability to perceive numbers and my basic honesty questioned by a cashier." But instead I brightly told her I would gladly go check and snap the photo that I should have taken in the first place. But she mutteringly took the $2 off with the huffy air of someone indulging a fraud, even though I was the one almost cheated and then forced to point out their screw-up. That would never happen at Sunset. Not that a mistake could never happen; they're human. But when one does, they're sincere and apologetic and accommodating, because they're happy you're there, and so are you.