Hooray! Fresca’s back, Fresca is back. At least back at the Jewel in Northbrook. In liter bottles, at first, and now in the way God intended: cans.
And no, I did not clear the shelves. The sign said “Two for $4” and I limited myself to two of the big green plastic bottles and then, on my next visit, two 12-packs of cans. Why deny others the joy of slugging back that cool, grapefruitish non-calorie beverage?
For those whose attention has wandered — understandable, between raging pandemic and erosion of every institution and value Americans once held dear — it was late June that I hesitatingly asked: “What happened to Fresca?”
That column exploded. I heard from frustrated Fresca drinkers all over the country.
“I couldn’t find it anywhere in/around Sacramento CA and even called the local distributor who gave me no information, no call back, zero,” explained Rebecca Weaver.
“Here in the Dallas, Texas area, my husband and I covered a 20-mile radius searching for it,” commiserated Jamey Garner-Yeric.
“After a fruitless search today in Charleston, SC, I found your article on the internet,” wrote John Shilling.
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