| Coffee break, Amsterdam |
Honest question:
Have you ever gone to a coffee shop for a cup of coffee?
I don't mean, have you ever gotten a cup of coffee at a coffee shop. Everybody has. I mean, have you ever thought, "I need coffee!" and then gotten up and gone out to a Starbucks or Intelligensia or whatever and bought a cup?
Because I haven't. And I love coffee. But coffee is very easy to make. You rinse out the pot — or if there's a cup left from the day before, just heat that up and drink the day-old coffee, a skill I learned from my years at the Northwestern Anthropology Department. I'm doing that now. It's fine. It tastes like coffee.
As I did that, thinking toward the future, I popped in a filter, add the coffee, the water. For more coffee. Coffee: the one addiction you never have to give up.
That said, coffee shops are social places. You meet people there, Last week I wanted to talk to a man I might write a profile about, so I asked him to meet me at Bean Bar, a new coffee shop that is now the beating heart of Northbrook. Opened in an old bank, the place is enormous, and every table was filled — fortunately, there's usually room at the high tops way in the back.
Should not be surprising. The importance of coffee shops as places where people gather is well-chewed over in academia. The American Revolution? Plotted in coffee shops. Karl Marx and Frederich Engels getting together to hatch communism? A coffee shop, Café de la Régence in Paris in August 1844.
It should not be surprising that totalitarian regimes across the globe and throughout history have banned coffee and coffee shops. King Charles II banned both in 1675, considering such places a challenge to his regal authority. The ban didn't last — coffee proved stronger than kings.
So it's interesting to see a coffee shop forget this heritage and botch the social aspect as badly as Philz Coffee has. To be honest, I never heard of Philz, nor saw one, to my knowledge. But according to Saturday's story in the Sun-Times, they prided themselves in their, well, pride, and displayed the gay pride flag until recently, when the company abruptly ordered all of them pulled.
No skin off my nose. I'm fairly impartial about the pride flag — I don't own one or fly one, though consider myself an ally. I only have one flagpole at home, and only fly one flag, Old Glory, bought from W.G.N. Banners. Trying to imagine what might prompt me to fly one, I suppose, were social to clamp down on LGBTQ+ even harder than its doing now, I might fly one, in solidarity, the way I posted a green Islamic banner with a star and crescent as my Facebook profile picture in 2017 when Donald Trump first took office and started banning immigrants from Muslim majority countries.
The whole thing would be beneath notice were it not for one word Philz CEO Mahesh Sadarangani used in explaining why banners had to be purged from the store.
"We are working toward creating a more consistent, inclusive experience..."
"Consistent" is meaningless here — you could also achieve consistency by demanding that all Philz shops display the flag. The giveaway is "inclusive" and by that, he means he wants to encourage MAGA world sorts creeped out the the idea of welcoming gays to nevertheless buy coffee there.
So it's interesting to see a coffee shop forget this heritage and botch the social aspect as badly as Philz Coffee has. To be honest, I never heard of Philz, nor saw one, to my knowledge. But according to Saturday's story in the Sun-Times, they prided themselves in their, well, pride, and displayed the gay pride flag until recently, when the company abruptly ordered all of them pulled.
No skin off my nose. I'm fairly impartial about the pride flag — I don't own one or fly one, though consider myself an ally. I only have one flagpole at home, and only fly one flag, Old Glory, bought from W.G.N. Banners. Trying to imagine what might prompt me to fly one, I suppose, were social to clamp down on LGBTQ+ even harder than its doing now, I might fly one, in solidarity, the way I posted a green Islamic banner with a star and crescent as my Facebook profile picture in 2017 when Donald Trump first took office and started banning immigrants from Muslim majority countries.
The whole thing would be beneath notice were it not for one word Philz CEO Mahesh Sadarangani used in explaining why banners had to be purged from the store.
"We are working toward creating a more consistent, inclusive experience..."
"Consistent" is meaningless here — you could also achieve consistency by demanding that all Philz shops display the flag. The giveaway is "inclusive" and by that, he means he wants to encourage MAGA world sorts creeped out the the idea of welcoming gays to nevertheless buy coffee there.
That is a tactic the intolerant right has been deploying a lot lately, because it works. Tolerance is intolerable, to them, because certain groups are forbidden by their religion, their politics, their inclination. So to include the hated group is to exclude them. Acceptance is prejudice, and Orwell is achieved.
Never forget the bottomless cup of selfishness that is prejudice: everything is about them, their bias, their fears. So out with the pride flag, and — the theory is — everyone will flock to their coffee shop.
Except they won't. I don't see MAGA sorts as the type who will pop $5 for a cup of coffee. So Philz is alienating their own clientele while appealing to a group that isn't about to start patronizing them. It's stupid. But prejudice is stupidity in action, ignorance rampant. Of course they have a right to fly whatever flag they want. And potential customers have a right to never go there.
In the fall of 2013, Glenbrook North High School students from Glenbrook North's Gay-Straight Alliance, decorating windows in downtown Northbrook, put a pride flag in the window of the Caribou Coffee on Shermer. The owner, aghast, washed it off. I described the result in my blog:
The Caribou Coffee in Northbrook is radioactive. You can't go in. A dead zone, our own Chernobyl. Oh, the building is there, a block from our house, but it no longer exists as a place a person could walk into and get coffee and a sweet roll and go online.
The Caribou coffee in Northbrook closed down a few months later, part of a general retrenching by Caribou — dozens of stores closed. Today Caribou has about as many outlets as they did a dozen years ago. A reminder: hatred is not only wrong, it's bad business.
Northbrook is pretty far from south suburban Blue Island but there are good reasons to make the trek south. One of the best is our local place for coffee Studious Hifi Coffee Shop. Great coffee, in-house baked bagels and pastries, comfortable seating, subtle music, friendly staff. Not to be missed. And when you're here, check out the many excellent restaurants, the Lyric live music venue, several good bakeries, clubs and bars, and the dispensary Be. Consider this your invitation to discover Blue Island. Look forward to welcoming you.
ReplyDeleteThanks for the invite. I have been to Blue Island a few times. Charming. https://www.everygoddamnday.com/2016/11/giving-thanks-to-cop-who-didnt-shoot.html
DeleteI saw that story and thought, "Wow! Philz is fucking up!"
ReplyDeleteRunning a business isn't for everyone. Most failed businesses would have succeeded under different management.
Philz is a giant corporation. They have the same problem as a generalist; you can be very good at a few things, or just meh at a lot of things. Like all corporations they are becoming the later.
DeleteThey're probably trying to flatten themselves into some kind of generic safe-space for generic boring people.
DeleteIf you want a fun/funky kinda place, try Kopi Cafe in Andersonville.
The typical American male is usually stereotyped as a coffee guy and a dog guy. I'm anything but typical. I'm a tea guy and a kitty guy. If that makes me a wimp and a wuss, so be it. I am what I am.
ReplyDeleteKitty guy for forty-plus years, and we don't even keep coffee in our house, let alone drink it. We're Coke addicts. Stacks of 12-packs are kept near our back door. We go through one every two or three days. I know it's bad for us, but food and Coke are the only vices we have left at our age.
Have only been inside a Starbucks a few times in my life. And even then, my wife goes up to the counter. I don't want them looking at me like I'm a brain-damaged doofus when I ask for "a cup of coffee." Have no tolerance for yupster posturing about something one guzzles after they pour it from a pot or a machine.
Besides which, I've always mostly been a totally tea guy. A tea totaler? (sorry)
Will not have anything to do with elitist establishments that require both a dozen words to order "coffee" and a fistful of dollars to pay for it. Here's what I think of "We are working toward creating a blah blah blah and a yadda yadda experience..."...don't try to bamboozle me with your bullshit.
Don't want a coffee shop experience. Nor do I want a ballpark experience or a dining experience. Just give me your product...a cuppa Joe, a ballgame, a decent meal...and stuff your "experience"...it's just more hydrogen sulfide, of which we are already inhaling too much. Folks don't know when or how to STFU anymore.
Says Grizz 65?!!😂😂
DeleteGrizz, you're why the Brits created the Americano. There's nothing wrong with that, you're just looking for a specific cup o' Joe.
DeleteYou go Grizz!
DeleteI have admit I like "Machiato," not the drink, but just the sound of it. Nevertheless, I wouldn't even contemplate ordering it at a fancy coffee shop along with a six or seven dollar doughnut or danish. The coffee and roll I can get from 711 is quite sufficient and fits comfortably into my budget. Even better is brewing the stuff at home.
Deletetate
Grizz, stop buying the overpriced Coke in the cans. The plastic bottles are now cheaper, because the deranged & demented child rapist's aluminum tariffs made the costs of the can insane!
DeleteNeil, your piece made me stop for a moment until I realized how often I do go to a coffee shop for the coffee.
ReplyDeleteMy foray into coffee started with the pumpkin spiced latte around during the fall of 2007. I used to consider my tastes to be that of the stereotypical sorority sister, or as buzzfeed would label me, the "basic white bitch." I liked a shot of "expresso" with my sugary drink. For quite a while, coffee was the additive to a drink.
It wasn't until I met my wife that coffee began to shift into the coffee maker life. Still, I added milk and drizzle and jazzed it up to the point of it being a drink, and not coffee.
As I engaged with more sophisticated people, the coffee world began to open up, no longer just drip vs. "expresso" drinks, I began to learn about the different types of espresso, the types of beans, and the roasting process. This is when I truly began to change from getting coffee, to going to a coffee shop. I could start to understand the nuances of coffee and how baristas could make or break your brew. Coffee was no longer about the drink, but about the "intangibles" that were put into it.
Then COVID hit, and I went down the YouTube coffee hole...
Grind size, bean type, brew time, heat, water type, how you're brewing, and what vessel you're drinking out of.
Now I look for local roasters, single origin beans, specialty roasts, and go out of my way to avoid homogeneity, like Starbucks, Philz, and McDonalds.
I tend to find local and small shops who have people who know what they're doing. Back lot coffee in Evanston, Dark Matter, Metropolis, Sputnick, Metric, passion house, Umbria coffee (they have a Chicago roastery). Dark Matter took some old former bars and turned them into local coffee houses, i suggest trying some of them out. Each is unique and different, but the coffee is made very well.
I like to enjoy my coffee with the people I go with... friends, family, the paper, the birds... I'm sure i'm an insufferable coffee snob, but these things matter.
And as I like to point out, it seems that the corprotization of something good tends to kill it. McDonald's and Starbucks work because it doesn't matter where in the world you are, their products are identical... but that makes for a boring world with stupid people.
There is a reason why you should eat local when you go somewhere. Get to know your fellow humans.
To MAGA and the Right, "inclusion" is a one-way street. Paul Krugman noted that "one of the unwritten rules of American politics is that it’s OK to sneer at and smear our big cities and the people who live in them, while it’s an outrageous act of disrespect to suggest that there’s anything wrong with the Heartland." To Roxanne Gray, "Mr. Trump’s voters are granted a level of care and coddling that defies credulity and that is afforded to no other voting bloc." What's most disheartening is the way our institutions--colleges, journalism, the law, business, etc.--have been so hell-bent on siding with Trump and the goons who support him. Quick!, a diner in Ohio is calling.
ReplyDeleteI can't stand coffee and don't go to a coffee shop to get any. I do like their fruit based drinks though. :)
ReplyDeleteSome coffee shops make wonderful teas.
DeleteYou often tout Islam but how do they feel about the gay community, especially in those countries?
ReplyDeleteI don’t tout Islam, nor is orthodox religion of any stripe my moral pole star. I encourage tolerance. No one is perfect. Except, of course, you, if only in your own perception.
DeleteIslamofascism no more represents Islam than christofascism represents Christianity. I say this as someone who side-eyes both religions.
DeleteMake it at home, saves time and money and keurig makes it easier.
ReplyDeleteMy wife makes mine every morning in a cafitière à piston (or a French press as we say in the good ol' you-all ess of ay), or Trader Joe instant if in a hurry. I used to hang out at coffee houses to read, and perhaps hoping to meet someone (before I met my wife). Kopi Coffee in Andersonville was one of my hangouts. Having AuDHD, I need coffee in order to function (works better for me than Adderall or similar medications). On our honeymoon nearly 20 years ago, my wife discovered just what a basket case I am without my caffeine. She makes sure I am never without it.
ReplyDeleteWhile I've had Starbucks coffee, I've never actually been in one, although a couple of grocery stores I've gone to have one inside the store. United Airlines uses to serve it 7 someone gave me packets of it to make at home. But i stopped drinking it over a year ago, some prescription I now take killed my taste for it.
ReplyDeleteI fail to see why people spend so much on a single cup of coffee, you can make it at home for a fraction of the price.
I was always buying the cheap stuff at Costco, worked out fine for me. but what started out at $9 for a three pound can is now over $15 for that same can, again because of his asinine tariffs!