There was a lot more I wanted to fit into here, such as the fact that the first time electric loudspeakers were used in public was in Chicago -- at the Olympic Theatre in September, 1912, when Bell Telephone and Western Electric rigged 10 speakers to transmit sound effects from backstage. Or that "microphone" is like "cursor," one of those words that started with one kind of technology and ended with another. Two hundred years ago "microphones" were ear trumpets—something the hard-of-hearing used to make small noises larger, hence the name. Still, I really enjoyed my visit to Shure, and hope some of that enthusiasm came across.
Of course it stands out.
In an era when hi-tech design means some version of the Apple lozenge, all brushed steel and rounded corners, how could you fail to admire an example of 2016 technology that owes its look to the chrome grille of a 1937 Oldsmobile.
The Shure Unidyne Model 55 Dynamic Microphone debuted in 1939 and has been in production ever since, more or less unchanged. A few tweaks: the quarter-sized diaphragm inside, glued to a coil of wire that turns sound vibrations into electrical impulses, went from aluminum to Mylar. The inner windscreen, once cloth, is now foam.
The company that sells them, Shure Incorporated, started in Chicago in 1925 and has staked out an enviable position both revering its past and working at future innovation, or so it seemed to me when I toured its Niles headquarters.
I assumed the Helmut Jahn building was designed for Shure, since its decorative screening so boldly evokes a microphone. Actually, it was built for Ha-Lo Industries.
“They went bankrupt building the building,” said Michael Pettersen, director of corporate history, overlooking a few other factors, like Ha-Lo’s disastrous purchase of Starbelly.
To continue reading, click here.

In an era when hi-tech design means some version of the Apple lozenge, all brushed steel and rounded corners, how could you fail to admire an example of 2016 technology that owes its look to the chrome grille of a 1937 Oldsmobile.
The Shure Unidyne Model 55 Dynamic Microphone debuted in 1939 and has been in production ever since, more or less unchanged. A few tweaks: the quarter-sized diaphragm inside, glued to a coil of wire that turns sound vibrations into electrical impulses, went from aluminum to Mylar. The inner windscreen, once cloth, is now foam.
The company that sells them, Shure Incorporated, started in Chicago in 1925 and has staked out an enviable position both revering its past and working at future innovation, or so it seemed to me when I toured its Niles headquarters.
I assumed the Helmut Jahn building was designed for Shure, since its decorative screening so boldly evokes a microphone. Actually, it was built for Ha-Lo Industries.
“They went bankrupt building the building,” said Michael Pettersen, director of corporate history, overlooking a few other factors, like Ha-Lo’s disastrous purchase of Starbelly.
To continue reading, click here.