You can't go to New York and not see a sign that, well, just encapsulates its attitudinal, 24-hours-a-day, go-go-go sensibility.
For years, there was that wonderful, "Don't even THINK of parking here."
Or this update on the familiar handicapped access sign. I never considered just how static the neutral human figure in that chair really was until I saw this. Just as Chicago can seem like a hopping place until you hit New York.
As with all good graphics, the second you see it, you know what it is intended to convey: that disability and dynamic action are not incompatible.
Of course there is a story behind this symbol. It isn't exactly new. Newish.
|Showing its age|
Since then, they've been promoting the updated logo as a kind of guerrilla art project, slapping new versions over existing signs.
Progress is slow. The status quo has its own weight and momentum. Despite eight years of promotion, the old symbol still predominates—I'd never seen the new one until I came to New York—New York state officially adopted the more active logo for its public buildings in 2014.
Still, this seems like the future. Something you can't embrace if you don't know about.