First, because you’re reading about it here, in my column. I didn’t discuss addressing the increase with anyone. That’s the kind of place we are. Lean. Not a lot of meetings or hand-holding. Hit the beach, fan out, start digging.
Second, while price increases are generally unremarked upon, the hope being that they’ll go unnoticed, news shouldn’t be ignored. Just say it. I should have done so Monday — sorry about the delay. Honestly, I had a price-increase column ready to go. (And this is the daily paper we’re talking about; Sunday is unchanged.) But it seemed ... I don’t know ... kinda inside-baseball. We went up a dollar, big whoop. So did cookies. Not the most complicated intellectual concept to challenge you with. I ran something else Monday.
That afternoon, I received this email from a reader:
I buy the Sun-Times every day from the neighborhood 7-11 store, and I don’t begrudge the 100% price increase, but I think it should be at least mentioned in the paper. Did I miss the announcement? Seems to me the last price increase was covered not only in the Sun-Times, but on local TV as well, no? Still a bargain, and glad to support, just seems odd if no one mentioned it.Not a deluge. Not two. One email from one reader. But you know what? He was right. And one person being right is enough or should be.
We should mention the change because I happened to be in Ohio the day the Cleveland Plain Dealer cut home delivery to three days a week. “A reimagined Plain Dealer,” was the headline. “And a new digitally focused company to serve the changing needs of Northeast Ohio.” Oh please. Those changing needs apparently did not include receiving a newspaper four days out of seven.
But then, more than halving home delivery was only one cut in the death of a thousand cuts. Reductions tend to aggregate. The dreaded death spiral. The Sun-Times is in whatever the opposite of a death spiral is. A life arc, maybe.
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