Thursday, September 28, 2023

The $46.95 pizza.


     I write a lot. Every goddamn day, in fact. Okay, some days on EGD I don't write more than a brief intro to go atop something I've hauled out of the vault because my brain is just too spent to do anything else. Though usually that's because I've been working on some massive project that drained away all my energies. For instance, Tuesday's post — I thought of writing something new, but had just polished off a 3,000-word history project for the paper. I was fried.
     Trying to fill that void, I pretty much touch on anything. Yet there are things I don't say. For instance, our older son was with us for a few days last week, and that required pizza from Lou Malnati's — "the Prodigal Pie" as I call it. My wife and I always get the same thing — deep dish, buttercrust, spinach and mushroom. Though his wishes had to be considered, and he voted for sausage and onions. So half one, half the other.
     Do you see what's coming? I didn't.
     Place the order. Wait 25 minutes. Get in the car and drive the minute to Lou Malnati's — I can walk, and have. But something about the five-minute quickstep with a hot pizza in your hands. I figure, speed is my friend.
     I go into the empty store. Give the youth at the counter my name. He consults the register and says, "That'll be $46.95."
     Forty-six dollars. And ninety-five cents. For a large pizza. I don't understand how that's possible. The pizza wasn't quite ready — I like to come a few minutes early, to maximize hotness when it hits the table. So I pulled out my phone and consulted the menu. A large pizza is $28.89.  Realization dawned. The toppings. The toppings were the culprit. Four toppings — spinach, mushroom, onion, sausage — at $3.70 per, and no break for just covering half the pizza. "Full price charged for 1/2 portions." it says, right there. So 4 x 3.70, or $14.80. Plus the 99 cents for butter crust. That comes to $44.68. Plus tax.
     I've heard of this inflation business, but never had it struck home in quite this way before. Yowza. This pricy pie seemed worth sharing. A near 50 buck pizza seems a milestone (though not, I hasten to add, one that makes me even a tiny bit inclined toward electing a liar, bully, fraud and traitor as president. As bad as people who support Trump because he echoes their biases and fears, even worse are the guys who claim to be ready to shred their country's core values because gas costs $4).
    I took the pizza home, shared the news, put in a plug for two toppings next time, and we dug in. I never wrote any of this because ... well, a person as blessed as I am should not complain about trivialities. I'd have forgotten all about it. 
     But the same day, David Brooks, the conservative troll living under the bridge of the New York Times, tweeted a photo of a cheeseburger and a double whiskey, complaining of their price. I thought my pizza was expensive....
     “This meal just cost me $78 at Newark Airport,” Brooks wrote  on the social media site some still call Twitter. “This is why Americans think the economy is terrible.”
     The tweet blew up the Internet — as of Wednesday it had 38.5 million views, as readers piled on. Why? Somebody was ignoring the booze aspect. The restaurant itself pointed out that $17 was for the burger and the rest was Brooks' bar bill (I often wonder how he can live with himself; now I have a clue).
     Suddenly my expensive pizza conclusion (order fewer toppings) seemed like solid Midwestern good sense compared to Brooks' East Coast faux economic insight,  "This is why Americans think the economy is terrible." (No, they think the economy is terrible because publications like the New York Times keep telling them it is). 
     And perhaps because a pizza can push fifty bucks if it has a few extra toppings. Though at least with Lou Malnati's, it's worth it.

21 comments:

  1. DB did later claim it was a joke...but as we know, conservatives are mostly never funny.

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  2. I hope that the pie was hot. For $50, it should be piping hot. I’m betting it wasn’t hot.

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  3. Domino’s almost went belly up early in its history. The owners thought that because college kids lived on pizza, college campuses would be the place to be.
    They didn’t consider that college kids can’t afford the toppings and only ordered plain pizzas (some rich kids ordered pepperoni).
    After they realized this they moved to the burbs and the rest is history.

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  4. Indeed. Kinda like thinking that because I don't like the color of the tiles in my bathroom I should burn my house down.

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  5. The markup on pizza is insane. A large sausage and mushroom (regular "bar" crust) at Aurelio's is almost $30.

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  6. David Brooks, renowned humorist…

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  7. The reason people think the economy is terrible is that a lot of them are stupid and don't know what inflation is. Inflation is actually back down close to what it was before the pandemic. But they hear "inflation is back down to what it was in 2019" and they think it should mean that "PRICES are back down to what they were in 2019." It's why, whenever Paul Krugman tries to explain this on X aka Twitter, his timeline becomes replete with geniuses making brilliant observations like "Oh yeah? Well how come I still gotta pay $5.99 for cornflakes huh huh huh?" They're intellectually related to the people who respond to concerns about climate change with "Oh yeah? Well how come it still gets cold in the winter huh huh huh?" In many cases, it's probably the same people.

    As for David Brooks, this is someone who took time off from writing columns lecturing the rest of us about morality and moral clarity and moral hazard and moral this and moral that long enough to dump his wife for his much younger "research assistant." I think that's all that needs to be said about the man.

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  8. I experienced the same type of shock earlier this summer .love me that butter crust. been eating out way less. even made a pizza from scratch. lots of toppings. was pretty good. under $20

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  9. If they charge full price when the topping is only on half the pizza, shouldn't they use double the amount of topping on that half? Just saying.

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  10. I still think $17 for a burger is ridiculous. But a Lou’s pie is a very special treat that would be worth the price. Next time, just get 2 pies with what you want on them, because leftovers!

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    Replies
    1. Airport prices.

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    2. We've had this same sticker shock, if that's the right way to say it, with Malnati's recently. With a few out-of-town guests in the house, we topped $100 for several pies. Ugh. But one of the worst parts of this for me was that you have mushrooms, an alien life form, on your pizza. I liked the spinach, though ....

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  11. The captive consumers at airports pay a premium, so that figures into Brooks' cost.

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  12. My order would be the same as yours, Neil. My family's 'solution' is to order me a small vegetarian pie sans onion, which doesn't work because there''s too much 'crust to filling ratio'. Last time, I ordered a larger private pie, with the intention of eating the leftovers. Suddenly, they all wanted "variety" and ate MY pie! Annoying!
    The pricing conundrum reminds me that many years ago I was fitted for a bridesmaid dress that required add'l length added to the dress. I'm not tall, so this was surprising. The place making the dress only added length in 6" increments. They also charged extra if the hem required more than 3" taken off. So I paid twice. ALSO annoying!
    Lastly, I ran across a limerick re: David Brooks that I found amusing and will share.
    Jill A

    Credit to Lou Conlon - @LouC17

    Inflation has gone up a notch
    On the David Brooks Power Lunch watch
    Just a few dollars buys
    Lunch of burgers and fries
    Then it's sixty five dollars for Scotch.

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  13. It's the same all over, Mr. S. Some of the pizza places in Northeast Ahia do the same thing, and people here do not like it at all. In fact, they're pretty pissed about it.

    A suburban pizza joint (in Lakewood) was charging $30 and $40 for medium and large pies that were pretty mediocre...nothing even close to Lou Malnati's masterpizzas. They went out of business earlier this month. They lasted maybe a year. They blamed "supply chain issues...worst in twenty years" for their demise. Which lit up the town's Facebook page.

    Hundreds of people ripped them a new one. Blame the supply chain? Yeah, right. Vastly overpriced product, slapped together by cranky young employees who didn't give a shit, because they were making piss-poor, sub-par wages. A recipe for crashing and burning. Which their bosses did. I was told that the pizza wasn't all that bad. Too bad I never got to find out. But not for that price. I'm not rich.

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  14. Say what? Today's EGD topic is pizza? I could read about, write about, think about pizza all day long. Unfortunately, the thing I'd like to do -- eat it all day long -- is not an option. And I suppose the topic is actually inflation, but that's not as much fun...

    Uh, yeah, during the pandemic we began ordering takeout pizzas as one of our few dining treats -- some of them got to be pretty pricey, but it was still a handsome savings compared to dining in, or many other kinds of food. As long as you were paying for it anyway, I'd have gone for the 4 ingredients on the whole shebang. But then, I like all 4 of the ingredients, as well as plenty of others that might have been chosen. Though the Chicago preference for sausage over pepperoni has long been a mystery to me.

    We recently went to a place called Robert's Pizza, with charming outdoor seating right by the water at North Pier. Excellent thin-crust, brick oven pizza. But, ahem, one pizza accompanied by a large salad, 2 beers and a glass of wine -- $93 with tax and tip. That seems like a lot. Well, it IS a lot. As good as it was, and as pleasant an experience, I can't really see us returning. Of course, ordering alcohol at a place like that is asking for it! Me and David Brooks...

    Back when I looked at Twitter, it always amazed me at how many random tweets about pizza would rile things up, drawing dozens of replies. That and hot dogs. Yes, we are aware that many of you think tavern-cut thin crust is the REAL choice of Chicagoans and deep dish is just for tourists. The thriving outposts of places like Lou's in Northbrook and other far-flung areas pretty well demonstrate that it's not just tourists who like it.

    I just loved how Brooks got roasted about that ridiculous tweet. Bitter Scribe nails it about Mr. Moral Mentor and his replacement wife, who is 23 years younger than he is. What a dweeb.

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  15. A lot of pizza places have local coupons that bring the price down to “normal prices”.

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  16. I delivered pizzas for a short time in the 70s. The prices seemed low and I wondered about profitability. You need an order taker, 2 at rush times. 2 people manning the ovens and delivery drivers . Small shops are usually manned by the owner or family, but labor costs keep profit margins tight. One trick , on every menu is a House Special, usually sausage, pepperoni, green peppers and onions. As extras all ingredients were traditionally the same price, today there are tiers. Still the peppers and onions cost pennies compared to the meats and boost profits. A thin crust from a neighborhood place like Riggios, was 5-7 dollars, so a $50 pie seems excessive. But that large deep dish from Lou's feeds 4 or 5 easily and 10 bucks for a slice and a half is a bargain. Give me sausage, pepperoni, mushrooms and hot giardenaia on buttercrust at $7 a slice anytime.

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  17. Yelp awarded "Baked" in Galesburg #1 pizza in Illinois, um, not excluding Chicago and the largest pizzas are under 30$ # 40 in US. Thin crust, specialty and delish and a groovy vibe

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  18. When thinking of how much things cost I like to consult the government inflation calculator at https://data.bls.gov/cgi-bin/cpicalc.pl?cost1=25.00&year1=200001&year2=202308

    By this calculation, in the year 2000, $25 had the same purchasing power as $50 today. Did I pay $25 for a pizza back then? I can’t recall. Maybe.

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  19. In a quick bit of on-line order pricing research, I checked Domino's Pizza, Rosati's Pizza and Buddyz Pizza (a local favorite). Only Buddyz showed that pricing strategy, charging for two full toppings even if ordered as two halves (either stacked on one half or opposite each other). Domino's and Rosati's both cut the topping charge in half if only half was ordered.

    Charging for a full application when only half was ordered and prepared as such is a ripoff, plain and simple. I don't think we need to moan about increasing costs or supply chain issues or whatever. It's just as much a ripoff now as it ever was in the past. Not complicated.

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