Tuesday, January 21, 2020

To boldly go where, well, someone has gone before...

     There's always something.
     It was just after 10 a.m. Monday. The emails from readers, agreeing or disagreeing, finding marijuana overblown or everywhere, some glad I'm back, were answered. The column had been Facebookized and Twittered. There were a few minutes before an 11 a.m. meeting. The thought, "I'll need something for Tuesday," bubbled into mind, and not a particularly welcome thought, either. 
     Oh. Right. This thing....
     Well, then, Harry and Meghan .... that whole forging a “progressive new role within this institution" maybe didn't work out the way they thought it would, eh? Like a boyfriend who starts to air his complaints and finds himself dumped, on the curb, a finger in the air, objecting as she marches off. Perhaps a bit startled, now they're cut off, cooling their heels in Canada, contemplating the old sink-or-swim. Did they never watch "The Crown"? Individualism gets crushed in the royal world. Maybe in the world in general. Leading to the eternal truth: Don't quit the day job.
    Nah, not that....
    At 10:10, an email. 

In Celebration of its 90th Anniversary, the Adler Planetarium Unveils New Brand 

    Well, good for the Adler. And what might that new brand be? Can't be worse than Clark the Cub.
    Ah. I see. They're using the old Star Trek Star Fleet insignia. Or so it seemed to me, based on memory alone. But memory is tricky. Onto Google to see just how close a proximity we're talking about.
    Well, I suppose that's defendable. Not quite the same thing.  Both big yellow As. The Adler's yellow is a little more golden. Star Trek's a little more lemon. The Adler A a bit more rounded at the top and acute at the bottom. And there's that little moonish orbit flourish, which is a nice touch.
     So reminiscent. Evocative.  An homage, perhaps. It did make me wonder what the old logo was like. You'd think, after a few decades it would come to mind. No idea. Check Google, zip. Back to earlier emails. Ah. This.  Well, that puts the new logo in an entirely new light. So yes, maybe a little echo of Star Trek—that isn't a bad thing, this is a logo, not a novel. And heck, everything is a little derivative of something else. It's certainly an improvement, and in this age of general deterioration of all values everywhere, any improvement is to be celebrated. So congrats Adler Planetarium, on the new logo. I haven't been to the Adler since the boys were small; something about stars, right? Might be time to go back and nose around. So the new logo worked.



3 comments:

  1. Visited Adler a few weeks ago and was delighted by the shows, one of which was narrated by Michael Brown, the author of "How I killed Pluto and why it had it coming." Fun for all.

    john

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  2. Adler is another of Chicago’s world class locally-unappreciated museums. GO!

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  3. Google "straight ally flag"...and you'll find the same "A" over black and white stripes. But instead of being yellow, it's a rainbow, natch. It's the insignia of the "allies" (small A)--those who are straight but who support the struggles of the LGBTQ community. It's very colorful. I would gladly own one, and I'd fly it with pride. Or maybe AT Pride.

    But I've only seen the straight ally flag in images online. I have never seen one in Real Life. Anywhere. Of course, I do live in Cleveland, so maybe that explains why they're in such short supply. Plenty of "Blue Lives Matter" flags, though. Go figure.

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